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September 11, 2014NoaDavidNews0

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September 4, 2014NoaDavidNews0

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August 28, 2014NoaDavidNews0

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August 21, 2014NoaDavidNews0

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August 14, 2014NoaDavidNews0

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August 7, 2014NoaDavidNews0

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July 31, 2014NoaDavidNews0
  • New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit
    Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
  • Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data
    Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
  • Google Analytics Helps You Filter Spider and Bot Traffic
    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify “real” traffic.
  • Defining Local SEO KPIs & How to Measure Them for Maximum ROI
    With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
  • How to Create a Social Media Friendly Landing Page
    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
  • Google Introduces Product Ratings on PLAs
    Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who’ve opted in will continue.
  • Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
    The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed “hundreds of URLs”.
  • Maybe We Should Break Up With Google
    Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it’s time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
  • 3 Ways to Extend Your Products Into Social This Holiday
    Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.

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July 24, 2014NoaDavidNews0
  • 85% of Retailers Say Paid Search is Most Effective Acquisition Channel
    A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
  • 5 Content Questions to Guide Your Site Redesign
    There’s a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
  • Listing Management: The Required Foundation for Local SEO
    Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
  • Using Majestic's Topical Trust Flow to Find Online PR Opportunities
    Using this powerful filter you can isolate the categories you’re interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they’re interested in.
  • How to Optimize Your Content Strategy With Social Listening
    If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here’s how social listening can help you optimize your content strategy.
  • How to Ensure Your SEO Strategy Delivers the Right Traffic
    When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here’s how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
  • Ripoff Report to Revise Removal Policy: May Accept Court Orders
    Ripoff Report has been notorious for its “no removal” policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
  • Apparel PPC: Zappos Dominates the Competition
    When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
  • 3 New Bing Ads Geotargeting Features Now Available
    Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.

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July 17, 2014NoaDavidNews0
  • Google+ Drops Controversial Real Name Policy After 3 Years
    Google+ has revised its real names policy. According to Google the previous restrictions “helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names”.
  • Google Now Calculates Bitcoin Prices in Search Results
    How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as “Price of BTC” or “Bitcoin price”. Bing added a Bitcoin convertor in February.
  • 3 Ways to Help Prioritize Your SEO Efforts
    On any given day, you’re prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who’ve mastered it. Here’s how you can, too.
  • Top 10 Skills That Separate Real UX Designers from Wannabes
    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities.
  • 5 Takeaways From the World Cup for Global Search Marketers
    How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over.
  • New Google Mobile Alert: Websites Using Flash May Not Work on Your Device
    Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices.
  • New robots.txt Tester Launches in Google Webmaster Tools
    The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
  • Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
    RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
  • Google AdWords Express App Now Available
    Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.

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July 10, 2014NoaDavidNews0
  • How to Implement an Engaging Content Marketing Plan for the Finance Industry
    How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn’t have to be that way. Here’s how to create engaging content surrounding the financial industry.
  • 4 Ways to Maximize Agency Relationships
    Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
  • Influential Twitter Accounts Indexed More in Google [Research]
    Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
  • Publisher Guide for Adding Custom Variables in Google Tag Manager
    This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here’s how to install the Category, Content Type, Publication Date, and Author customer variables.
  • How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
    If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started.
  • Mobile Site Configuration 101: How to Choose
    If you aren’t doing mobile, your site will be left behind in the search results. Here’s how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.
  • 'Delete' is Now 'Remove' In AdWords
    Google AdWords changed terminology within its interface that replaces most instances of the word “delete” with “remove,” as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
  • Google's Matt Cutts Goes on Leave, but Says Don't Panic
    Google’s Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don’t panic – he’s leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
  • Top Keyword Combos for PPC Retail Ads During Back to School [Data]
    The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.

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