- 85% of Retailers Say Paid Search is Most Effective Acquisition Channel
A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
- 5 Content Questions to Guide Your Site Redesign
There’s a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
- Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
- Using Majestic's Topical Trust Flow to Find Online PR Opportunities
Using this powerful filter you can isolate the categories you’re interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they’re interested in.
- How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here’s how social listening can help you optimize your content strategy.
- How to Ensure Your SEO Strategy Delivers the Right Traffic
When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here’s how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
- Ripoff Report to Revise Removal Policy: May Accept Court Orders
Ripoff Report has been notorious for its “no removal” policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
- Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
- 3 New Bing Ads Geotargeting Features Now Available
Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.
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- Google+ Drops Controversial Real Name Policy After 3 Years
Google+ has revised its real names policy. According to Google the previous restrictions “helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names”.
- Google Now Calculates Bitcoin Prices in Search Results
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as “Price of BTC” or “Bitcoin price”. Bing added a Bitcoin convertor in February.
- 3 Ways to Help Prioritize Your SEO Efforts
On any given day, you’re prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who’ve mastered it. Here’s how you can, too.
- Top 10 Skills That Separate Real UX Designers from Wannabes
With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities.
- 5 Takeaways From the World Cup for Global Search Marketers
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over.
- New Google Mobile Alert: Websites Using Flash May Not Work on Your Device
Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices.
- New robots.txt Tester Launches in Google Webmaster Tools
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
- Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
- Google AdWords Express App Now Available
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.
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- How to Implement an Engaging Content Marketing Plan for the Finance Industry
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn’t have to be that way. Here’s how to create engaging content surrounding the financial industry.
- 4 Ways to Maximize Agency Relationships
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
- Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
- Publisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here’s how to install the Category, Content Type, Publication Date, and Author customer variables.
- How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started.
- Mobile Site Configuration 101: How to Choose
If you aren’t doing mobile, your site will be left behind in the search results. Here’s how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.
- 'Delete' is Now 'Remove' In AdWords
Google AdWords changed terminology within its interface that replaces most instances of the word “delete” with “remove,” as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
- Google's Matt Cutts Goes on Leave, but Says Don't Panic
Google’s Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don’t panic – he’s leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
- Top Keyword Combos for PPC Retail Ads During Back to School [Data]
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.
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- Yahoo Retires Less Popular Products to Make Room for New Innovation
Yahoo is shutting down a range of its not-so-popular products, in order to focus on its more popular ones. Included in the cull is people search, Xobni, toolbar on Chrome, and Shine.
- Bing Reveals U.S. "Fireworks" Search Interest in Time for July 4th
In preparation for the Fourth of July, people are going online to search for information or products around the Fourth’s main event: the fireworks. Bing dives into the data by state and county to reveal where people are expressing the most interest in the
- Evaluate Your Surrounding Community to Spark Fresh Ideas
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening in your brand’s ecosystem and come up with new ideas for your social strategies.
- 6 Ways to Make Your Search Results Shine
There are always new ways to improve your business’ search results using Google Knowledge Graph, if you take time to understand search query intent and implement structured markup across your website.
- Many Organic Results Influenced by Locality
Does locality have an effect on SERP ranking? Not always, but when it does we should be mindful of the best choices to make to achieve the best ranking possible.
- gShift Gives Marketers Additional Ways to Track Content Performance
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics o
- Google Search for Android: "OK, Google" and Audio History
Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature “OK,Google” and Audio History.
- Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
- Learn How to Recognize CPC Creep and What You Can Do About It
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.
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- 67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.
- 130 Questions to Ask When Choosing a Local Search Automation Tool
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
- How to Write Better Copy While Barely Trying: 6 Foolproof Tips
The copy you use in ads, video scripts, blog posts, and infographics matters. It’s your opportunity to connect with a customer, break through the noise, and create an impression in a customer’s mind. Don’t waste the opportunity with weak words.
- The 10 Best Shopping Engines
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
- Google to Remove Author Images from Search Results
Google’s John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.
- Search Engine Traffic Declines While Engagement Remains Steady [Study]
A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors.
- Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
Even if you’ve decided to “go mobile,” you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
- 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you’re trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey.
- Mobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend.
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- Google Censorship Ruling in Canada Has Worldwide Implications
The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world.
- When Do You Add UX to Your Design?
It’s not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users’ perspective, instead of the marketing or technology perspectives.
- SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
The original search marketing event returns with SES Atlanta. Here’s a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
- Yandex's Sibir Reverse Image Search Technology is Pure Awesome
Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here’s an overview of how the impressive technology works and why it’s useful to users.
- Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.
- Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.
- Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital’s fourth annual “Back To School Trend Report,” the back-to-school marketing season is in full swing.
- Yandex Keyword Data Now '(Not Provided)'
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see “(not set)” or “(not provided)” in their analytics.
- 5 Reasons a Site Hit by Google Penguin Won't Recover
If you’re working hard on cleaning up a site that’s been hit by Google Penguin, don’t despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn’t recovering rankings in the search results.
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- How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder
With all the great tools already out there, why do you need another? The goal of using SpyFu’s Backlink Builder tool isn’t to “get a win on every page.” It’s to short-list sites that are worth looking at. And that’s what this tool is great for.
- Content Marketing: 3 Overlooked Content Sources
The importance of content in all of its forms can’t be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
- Facebook Posts See More Engagement on Weekends and After Hours [Study]
TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility.
- How to Do Awesome SEO Annotations
The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here’s a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
- 3 Tips for Selling SEO
Successfully selling SEO requires you to wrap your head around important “pain points” and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.
- Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
- Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to “pay to play.”
- Google Updates Site Move Guidelines
Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more.
- LinkedIn Revamps Search With New 'Galene' Architecture
LinkedIn’s 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture.
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- Matt Cutts on How Google Ranks Pages That Don't Get Many Links
How does Google determine that content is quality, when there aren’t many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google’s Matt Cutts explains.
- New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced “Intent-Driven Audiences,” which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook’s ad inventory, including mobile.
- A Strategic Approach for New SEO Clients
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.
- How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
You’re going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don’t yet have 1,000 followers on Google+, here’s how to go back to basics and grow that fan base.
- 5 Reasons Why Pitching International SEO is a Pain
For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can’t afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.
- Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year.
- New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream’s free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the “AdWords Landing Page Grader.” Advertisers can use this data to improve landing pages and get more from their PPC investment.
- More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Google’s Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0.
- Life After a Link Apocalypse
What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can’t get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.
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- Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It’s far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session.
- Here's Why Your Editorial Calendar Isn't Working…
They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn’t producing the results you had hoped for, here’s why and what you can do about it.
- What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years.
- Travel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo’s report.
- 4 Steps to Maximize Local Search Success
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.
- 5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling.
- Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites
A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that “search engines are neutral platforms that do not create nor control content on the web.”
- Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author
Today’s Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google’s special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.
- Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
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- Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
- Hub Link Building With Majestic SEO
Majestic SEO’s Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here’s how to use it to find hubs and secure links.
- How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
- Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.
- Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?
- 3 Principles of Behavioral Economics That Will Increase Your Web Sales
If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people’s buying habits.
- Google Launches Panda 4.0
It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
- Google Targets Spammy Queries With Payday Loans Algorithm Update
Over the weekend Google released an update to their algorithm most commonly referred to as the “payday loans update.” Google said it is “the next generation of an algorithm that originally rolled out last summer for very spammy queries.”
- Google Must 'Forget' Unfavorable Search Results in Europe
Europe’s high court has ruled that people have a “right to be forgotten.” This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.
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