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August 14, 2014NoaDavidNews0

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August 7, 2014NoaDavidNews0

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July 31, 2014NoaDavidNews0
  • New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit
    Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
  • Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data
    Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
  • Google Analytics Helps You Filter Spider and Bot Traffic
    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify “real” traffic.
  • Defining Local SEO KPIs & How to Measure Them for Maximum ROI
    With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
  • How to Create a Social Media Friendly Landing Page
    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
  • Google Introduces Product Ratings on PLAs
    Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who’ve opted in will continue.
  • Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again
    The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed “hundreds of URLs”.
  • Maybe We Should Break Up With Google
    Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it’s time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.
  • 3 Ways to Extend Your Products Into Social This Holiday
    Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.

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July 24, 2014NoaDavidNews0
  • 85% of Retailers Say Paid Search is Most Effective Acquisition Channel
    A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
  • 5 Content Questions to Guide Your Site Redesign
    There’s a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website.
  • Listing Management: The Required Foundation for Local SEO
    Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy.
  • Using Majestic's Topical Trust Flow to Find Online PR Opportunities
    Using this powerful filter you can isolate the categories you’re interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they’re interested in.
  • How to Optimize Your Content Strategy With Social Listening
    If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here’s how social listening can help you optimize your content strategy.
  • How to Ensure Your SEO Strategy Delivers the Right Traffic
    When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here’s how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers.
  • Ripoff Report to Revise Removal Policy: May Accept Court Orders
    Ripoff Report has been notorious for its “no removal” policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
  • Apparel PPC: Zappos Dominates the Competition
    When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend.
  • 3 New Bing Ads Geotargeting Features Now Available
    Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API.

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July 17, 2014NoaDavidNews0
  • Google+ Drops Controversial Real Name Policy After 3 Years
    Google+ has revised its real names policy. According to Google the previous restrictions “helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names”.
  • Google Now Calculates Bitcoin Prices in Search Results
    How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as “Price of BTC” or “Bitcoin price”. Bing added a Bitcoin convertor in February.
  • 3 Ways to Help Prioritize Your SEO Efforts
    On any given day, you’re prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who’ve mastered it. Here’s how you can, too.
  • Top 10 Skills That Separate Real UX Designers from Wannabes
    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? The best UX experts in the world all share these characteristics and abilities.
  • 5 Takeaways From the World Cup for Global Search Marketers
    How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and interactivity through social, and determine who will stick around and become your customers when the event is all over.
  • New Google Mobile Alert: Websites Using Flash May Not Work on Your Device
    Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices.
  • New robots.txt Tester Launches in Google Webmaster Tools
    The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages on your website, let you edit your file, test if URLs are blocked, and also view older robots.txt file versions.
  • Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]
    RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
  • Google AdWords Express App Now Available
    Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google is giving those advertisers better geotargeting to let them choose where their ads appear.

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Today’s SearchEngineWatch.Com Links

July 10, 2014NoaDavidNews0
  • How to Implement an Engaging Content Marketing Plan for the Finance Industry
    How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn’t have to be that way. Here’s how to create engaging content surrounding the financial industry.
  • 4 Ways to Maximize Agency Relationships
    Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
  • Influential Twitter Accounts Indexed More in Google [Research]
    Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
  • Publisher Guide for Adding Custom Variables in Google Tag Manager
    This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here’s how to install the Category, Content Type, Publication Date, and Author customer variables.
  • How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
    If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process you will grow as a campaign manager as you expand your knowledge and experience. Here’s how to get started.
  • Mobile Site Configuration 101: How to Choose
    If you aren’t doing mobile, your site will be left behind in the search results. Here’s how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.
  • 'Delete' is Now 'Remove' In AdWords
    Google AdWords changed terminology within its interface that replaces most instances of the word “delete” with “remove,” as in advertisers will remove campaigns, not delete them. Google said it will help people remember items are not gone forever.
  • Google's Matt Cutts Goes on Leave, but Says Don't Panic
    Google’s Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don’t panic – he’s leaving webspam in the capable hands of the team at Google and offered up resources for people to learn and stay informed.
  • Top Keyword Combos for PPC Retail Ads During Back to School [Data]
    The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.

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Today’s SearchEngineWatch.Com Links

July 3, 2014NoaDavidNews0

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June 26, 2014NoaDavidNews0

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June 19, 2014NoaDavidNews0
  • Google Censorship Ruling in Canada Has Worldwide Implications
    The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world.
  • When Do You Add UX to Your Design?
    It’s not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users’ perspective, instead of the marketing or technology perspectives.
  • SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
    The original search marketing event returns with SES Atlanta. Here’s a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
  • Yandex's Sibir Reverse Image Search Technology is Pure Awesome
    Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here’s an overview of how the impressive technology works and why it’s useful to users.
  • Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
    Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.
  • Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
    When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.
  • Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
    School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital’s fourth annual “Back To School Trend Report,” the back-to-school marketing season is in full swing.
  • Yandex Keyword Data Now '(Not Provided)'
    Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see “(not set)” or “(not provided)” in their analytics.
  • 5 Reasons a Site Hit by Google Penguin Won't Recover
    If you’re working hard on cleaning up a site that’s been hit by Google Penguin, don’t despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn’t recovering rankings in the search results.

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Today’s SearchEngineWatch.Com Links

June 12, 2014NoaDavidNews0
  • How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder
    With all the great tools already out there, why do you need another? The goal of using SpyFu’s Backlink Builder tool isn’t to “get a win on every page.” It’s to short-list sites that are worth looking at. And that’s what this tool is great for.
  • Content Marketing: 3 Overlooked Content Sources
    The importance of content in all of its forms can’t be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
  • Facebook Posts See More Engagement on Weekends and After Hours [Study]
    TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility.
  • How to Do Awesome SEO Annotations
    The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here’s a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
  • 3 Tips for Selling SEO
    Successfully selling SEO requires you to wrap your head around important “pain points” and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.
  • Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
    Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
  • Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
    Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to “pay to play.”
  • Google Updates Site Move Guidelines
    Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more.
  • LinkedIn Revamps Search With New 'Galene' Architecture
    LinkedIn’s 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture.

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