- Combining Social & Content to Earn Visibility & Earn $$$
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
- Pick up on Current Events for Link Building
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here’s how you prepare your website for future events so you can attract links with your prompt response.
- Digital Data Trends – Search, Social & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search and social (and subsequent measurement) are morphing together.
- Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding “(not provided)” to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
- 80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
- Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Google’s Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.
- The Future of Link Building: 5 Important Messages
Links are still at the core of Google’s search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don’t have great content.
- The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.
- The Art of SEO Direction
In SEO, where you’re moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be.
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- How to Remove a Penalty for Unnatural Outbound Links
It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly.
- 6 Objectives When Creating New Content Assets
What is all of this content you’re creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you’re creating.
- Google Madness: The Elite Eight of Google+ Local Tips
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you’re stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization.
- Matt Cutts on How Google Tests Its Algorithms
Have you ever been curious about how Google decides which algorithm is better than another, when they’re pushing out one of the many tweaks they do weekly? Google’s Matt Cutts spills the beans on how the search team actually does it.
- Customize the New Google Bar to Your Liking
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.
- Remarketing & Behavioral Ads @ClickZLive #czlny
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here’s a recap.
- AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of “Shopping” campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
- 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny
Reputation management expert Andy Beal, CEO of Trackur and author of “Repped: 30 Days to a Better Online Reputation”, kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
- Passable SEO Content is so Passé: Create Something Powerful & Engaging
The best writing comes when we have something to say. Something that’s unique, surprising, and impacts our clients’ customers. It’s our job to help them create it. Here’s how to move from creating passable content to fresh and original content.
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- Bing Product Ads Now Open to All U.S. Advertisers
Bing’s Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.
- 5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
- Task Analysis: The Key UX Design Step Everyone Skips
Task analysis is a step-by-step analysis of the users’ task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market.
- Schema & International SEO – Everything You Need to Know
Schema markup is proving to be extremely important in the SEO industry. Here’s some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.
- Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google’s Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
- Google Takes Action Against Greek Link Networks
Google is continuing their fight against link networks internationally. Google’s Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).
- How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex
Chegg, a company focused on connecting college students to resources, has a seasonal business. Here’s how the brand used Twitter’s promoted tweets advertising, the “polar vortex” and free shipping for a slam-dunk back-to-school marketing campaign.
- 5 Steps to Execute a Site Redesign Without Compromising SEO
Whether your website is outdated, isn’t mobile-friendly, or you just know it’s time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.
- 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they’re shopping, giving you a clear idea of what you need to produce to make their decision easily.
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- Going Beyond Basic SEO Techniques: 3 Overlooked Traffic Growth Opportunities
Following SEO best practices will result in steady improvements to a point. But what happens when you hit a plateau? Here are three examples of how you can break through your plateau and help you steadily increase your search visibility.
- 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure
The rise of keyword “(not provided)”, Google’s search results page redesign, Google’s heavy focus on paid search, and too many people claiming “SEO expertise” have all combined to make search engine optimization more challenging than ever.
- AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments
Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options.
- New Study Diagnoses Why Google's Flu Trends Are Always Wrong
It seems that Google Flu Trends has had a nasty habit of overreporting flu rates. Media coverage and even some of Google’s own algorithmic changes are the two biggest culprits causing the inflated flu trend data, according to a new study.
- Google Penalizes MyBlogGuest, a Guest Blog Network
Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google’s results.
- So… You Think SEO Has Changed?
The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.
- Bing Webmaster Tools: An Overview
Bing’s Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various features available to all webmasters.
- Ecommerce SEO Tips for Unavailable Products From Google's Matt Cutts
What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google’s Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites.
- New Bing Ads Search Terms Report Shows Zero-Click Terms
Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no clicks. The update now also provides advertisers with 20 to 40 times more data volume.
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- You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs
Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy.
- Video Helps Persuade 73% of People to Buy a Product or Service [Survey]
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.
- Rule the SERPs: Become an Expert
Promote your messages, not your website. Spread your knowledge using multiple authoritative sites. As a guru on your subject, you’re bound to get clients, speaking gigs, interviews, and articles about you. Guest blogging is a great way to the top.
- Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover
If you have a website that has been spamming for years, and you’re now attempting to clean it up to get back in Google’s good graces, you’ll find it more difficult, or maybe impossible, to get back into Google’s search results.
- Moz + Bitly = More Link Data
Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz’s current source for tracking content performance: Twitter.
- 4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
- 5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn’t about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
- Improve PPC Performance Now: How to Take Advantage of Seasonality
Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It’s also a simple and effective way to boost click-through and conversion rates.
- Google is About to Penalize Spanish, Italian Link Networks
Have paid links to your site from Spanish or Italian link networks? You might want to check. Google’s Matt Cutts has declared that Spanish and Italian are the next two languages Google is targeting in an effort to reduce unnatural links.
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- Xbox One System Update Adds Bing, New IE Search
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone.
- Investing in Big Content Assets for Big Returns
Is one large piece of content a better investment than several smaller ones? Here’s how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later.
- Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.
- A True Integrated Marketing Framework
Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here’s a framework to help make your agency or work more integrated.
- New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text.
- 10 Huge Online PR Mistakes You Must Avoid
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
- Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
- So Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google’s algorithm.
- 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop.
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- Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here’s why.
- Responsive Design vs. Task-Oriented UX Design
Many sites and apps fail miserably because they don’t consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you’re taking the right approach for your site.
- Yandex & Google: A Big Change for Russia's Display Ad Market
Google’s DoubleClick and Yandex’s advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding.
- Google Powers 'American Idol' Voting, See Live Results in Facebook
Google has partnered with FOX to offer “American Idol” fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop – just in time for the final competitions, which kick off tonight.
- Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there’s a higher likelihood that you’ll see that post in your feed, even though you haven’t liked or followed that brand or business.
- Twitter Adds Promoted Accounts to Search Results
Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific tweet.
- Google, Yandex Integrate Display Ad Platforms
This partnership now allows both Google’s and Yandex’s real-time bidding systems integration, providing Google’s advertising customers with access to Yandex’s inventory and Yandex’s ad customers access to the DoubleClick Ad Exchange.
- Bing Expands Timelines For a Half Million Famous People
From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous and/or influential people, Bing search result pages now present a sidebar timeline of important events from their lives.
- 8 UX Tools Every Digital Marketer Needs in Their Toolkit
Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing.
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- Only 52% of Facebook Ad Spend is Outside the U.S. [Study]
A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.
- Link Building on a Budget
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic.
- SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi
The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up.
- Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here’s why…
- Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company.
- Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search?
- Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
- Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren’t upping your content game in a big way this year, you’re going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results.
- Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google’s Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
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- Yelp Gets a Facelift, Puts Visual Content Front and Center
Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery.
- Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success
Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries.
- 5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP.
- Domaining for Links
Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used.
- Google Refreshes Page Layout Algorithm
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.
- Bing Denies Censoring Search Results, Blames 'Glitch'
Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing’s international and U.S.-localized portals, some results are not delivered. Bing’s Stefan Weitz blames it on a system error.
- 3 Google Updates for AdWords, DoubleClick Advertisers
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns.
- Google Blocks 'Racist' Search Suggestions for UK Cities
Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete.
- Google Fires First Shot in War on German Link Networks
Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German agency’s link network, as well as its clients.
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- Bing to Showcase Winter Olympics Data in Search Results
The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you’re one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away.
- 6 Usability Mistakes That Kill Conversions
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don’t buy things. Eliminate these six common usability roadblocks to improve your customers’ experience and your bottom line.
- 7 Ways to Get More Links From Every Piece of Content You Produce
Some amazing pieces of content have been created over the years that failed to gain links. Don’t let this happen to you. Here’s how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach.
- 4 Tactics to Drive Incremental Local SEO Performance
After you’ve covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization.
- Google Gives More Prominence to First Playable Music Video Search Result
Searching for a music video on Google? Maybe “Locked Out of Heaven” by Bruno Mars or “Get Lucky” by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video.
- Google Adds 1,000+ New Categories to Places Dashboard
Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard.
- Google, Europe Near Antitrust Deal, Really This Time?
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft.
- Google Vows to Reduce Fake YouTube Views
It’s unclear how many “fraudulent” views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a “miniscule fraction” of video clips on the website.
- Facebook Tests Mobile Graph Search
Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that’s more than a year old, Facebook reminds us the functionality is not so simple.
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