- Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It’s far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session.
- Here's Why Your Editorial Calendar Isn't Working…
They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn’t producing the results you had hoped for, here’s why and what you can do about it.
- What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years.
- Travel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo’s report.
- 4 Steps to Maximize Local Search Success
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.
- 5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling.
- Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites
A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that “search engines are neutral platforms that do not create nor control content on the web.”
- Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author
Today’s Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google’s special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.
- Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
Digest powered by RSS Digest
- Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
- Hub Link Building With Majestic SEO
Majestic SEO’s Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here’s how to use it to find hubs and secure links.
- How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
- Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.
- Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?
- 3 Principles of Behavioral Economics That Will Increase Your Web Sales
If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people’s buying habits.
- Google Launches Panda 4.0
It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
- Google Targets Spammy Queries With Payday Loans Algorithm Update
Over the weekend Google released an update to their algorithm most commonly referred to as the “payday loans update.” Google said it is “the next generation of an algorithm that originally rolled out last summer for very spammy queries.”
- Google Must 'Forget' Unfavorable Search Results in Europe
Europe’s high court has ruled that people have a “right to be forgotten.” This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.
Digest powered by RSS Digest
- How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here’s how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
- Google Webmaster Tools: An Overview
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
- Marin Software Stakes Claim as First Google API Partner to Support RLSA
Marin Software is the first Google API partner to support the new retargeting technology.
- A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don’t rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
- Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!
- Google Brings NHL, NBA Video Highlights to Search Results
Google has launched a new feature that allows sports fans to see video highlights from the previous night’s game when they search for the team name. The video is embedded at the top, above the organic search results.
- Top Brands Now Testing Pinterest Promoted Pins
Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest’s target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.
- Break-Even CPC & Simple Landing Page Testing
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here’s how you can improve your landing pages, and then reinvest gains into your PPC strategy.
- 5 Googley SEO Terms – Do They Mean What You Think They Mean?
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You’ve heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.
Digest powered by RSS Digest
- Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here’s how to implement a smarter, more effective local listings syndication strategy.
- Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
- PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here’s how to do a PPC audit through the lens of a SWOT analysis.
- Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]
Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
- 7 Reasons You Need to Update Your Google Maps App
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration with the Uber app, ability to save locations, and more.
- How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here’s how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.
- 10 Video SEO Tips That Can Truly Impact Your Rankings
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy.
- Matt Cutts: Google Won't Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google’s search algorithm in the future?
- Google Now Combines Online Shopping With Location-Based Purchasing
If one of the products you’ve been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you’ll have to visit to see if the item is actually in stock.
Digest powered by RSS Digest
- How to Prepare for Your Content Audit
Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it’s optimized, and necessary next steps for better usability, loyalty, and search visibility.
- 3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful.
- 32 Ways to Trip a Google Spam Filter
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.
- Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out
If you’re looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.
- Dive Into Google AdWords New Mobile App Promotion Capabilities
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here’s a deeper look into what’s coming soon.
- 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you’ve ever had! Yeah, don’t believe everything you hear or read.
- Why Google Changes Your Titles in Search Results
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won’t Google just show your title tag? Google’s Matt Cutts explains.
- Google's Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
- 360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.
Digest powered by RSS Digest
- 5 Ways You Can Avoid FOMO When Developing a Website
Nothing can compare to launching a new website. There’s a lot to get done and all the checklists in the world probably won’t prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
- A Knowledge Gap Analysis Will Tell You What Web Analytics Can't
Too much emphasis is placed on web analytics to determine what changes to make to improve a website’s conversion rates. Here’s why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.
- The Nuances of Latin American Search Marketing
This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
- Can Bing Predict Reality Show Winners?
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.
- How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you’re either starting with a clean domain, or discover potential problems.
- Bing in the Classroom Now Open to All U.S. Schools
Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children.
- Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.
- Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here’s how you can evaluate sitewide links pointing to your site and determine whether it’s a good link or if you should try to remove or disavow these links.
- 4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here’s how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
Digest powered by RSS Digest
- From Link Building to Link Earning: 3 Ways to Transition
Focus less on manual link building and more on delivering awesome content and community help. You’ll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to.
- 3 Paths to Marketing Success From Personal Brands
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee’s visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts.
- Google Shopping Campaigns Transition Tips
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.
- Yahoo Wants Google's Spot as the Default iOS Search Engine
Will we see Apple switch its default search engine from Google to Yahoo? That’s the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine.
- SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.
- Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.
- 6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
- Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the “right” way. Yet, do a search for [search engine optimization companies] and you’ll see a site breaking Google’s rules that ranks No. 1.
- The Hidden Skill Every PPC Manager Should Possess: Sleuthing
The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical focus. Here’s one example of why sleuthing is a critical skill of managing PPC accounts.
Digest powered by RSS Digest
- Combining Social & Content to Earn Visibility & Earn $$$
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
- Pick up on Current Events for Link Building
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here’s how you prepare your website for future events so you can attract links with your prompt response.
- Digital Data Trends – Search, Social & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search and social (and subsequent measurement) are morphing together.
- Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding “(not provided)” to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
- 80% of Local Searches on Mobile Phones Convert [Study]
What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
- Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
Google’s Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.
- The Future of Link Building: 5 Important Messages
Links are still at the core of Google’s search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don’t have great content.
- The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.
- The Art of SEO Direction
In SEO, where you’re moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be.
Digest powered by RSS Digest
- How to Remove a Penalty for Unnatural Outbound Links
It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly.
- 6 Objectives When Creating New Content Assets
What is all of this content you’re creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you’re creating.
- Google Madness: The Elite Eight of Google+ Local Tips
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you’re stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization.
- Matt Cutts on How Google Tests Its Algorithms
Have you ever been curious about how Google decides which algorithm is better than another, when they’re pushing out one of the many tweaks they do weekly? Google’s Matt Cutts spills the beans on how the search team actually does it.
- Customize the New Google Bar to Your Liking
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.
- Remarketing & Behavioral Ads @ClickZLive #czlny
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here’s a recap.
- AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of “Shopping” campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
- 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny
Reputation management expert Andy Beal, CEO of Trackur and author of “Repped: 30 Days to a Better Online Reputation”, kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
- Passable SEO Content is so Passé: Create Something Powerful & Engaging
The best writing comes when we have something to say. Something that’s unique, surprising, and impacts our clients’ customers. It’s our job to help them create it. Here’s how to move from creating passable content to fresh and original content.
Digest powered by RSS Digest
- Bing Product Ads Now Open to All U.S. Advertisers
Bing’s Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.
- 5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
- Task Analysis: The Key UX Design Step Everyone Skips
Task analysis is a step-by-step analysis of the users’ task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market.
- Schema & International SEO – Everything You Need to Know
Schema markup is proving to be extremely important in the SEO industry. Here’s some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.
- Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google’s Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
- Google Takes Action Against Greek Link Networks
Google is continuing their fight against link networks internationally. Google’s Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).
- How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex
Chegg, a company focused on connecting college students to resources, has a seasonal business. Here’s how the brand used Twitter’s promoted tweets advertising, the “polar vortex” and free shipping for a slam-dunk back-to-school marketing campaign.
- 5 Steps to Execute a Site Redesign Without Compromising SEO
Whether your website is outdated, isn’t mobile-friendly, or you just know it’s time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.
- 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy
Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they’re shopping, giving you a clear idea of what you need to produce to make their decision easily.
Digest powered by RSS Digest