- 67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.
- 130 Questions to Ask When Choosing a Local Search Automation Tool
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
- How to Write Better Copy While Barely Trying: 6 Foolproof Tips
The copy you use in ads, video scripts, blog posts, and infographics matters. It’s your opportunity to connect with a customer, break through the noise, and create an impression in a customer’s mind. Don’t waste the opportunity with weak words.
- The 10 Best Shopping Engines
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
- Google to Remove Author Images from Search Results
Google’s John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.
- Search Engine Traffic Declines While Engagement Remains Steady [Study]
A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors.
- Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]
Even if you’ve decided to “go mobile,” you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
- 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign
Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you’re trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey.
- Mobile Advertising Measurement: Winning the Long Game
Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend.
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- Google Censorship Ruling in Canada Has Worldwide Implications
The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company from its search results around the world.
- When Do You Add UX to Your Design?
It’s not so much if you add user experience to your process, but when you add UX that makes the most impact. The key to success is focusing on solving a problem from the users’ perspective, instead of the marketing or technology perspectives.
- SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools
The original search marketing event returns with SES Atlanta. Here’s a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
- Yandex's Sibir Reverse Image Search Technology is Pure Awesome
Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here’s an overview of how the impressive technology works and why it’s useful to users.
- Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.
- Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.
- Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital’s fourth annual “Back To School Trend Report,” the back-to-school marketing season is in full swing.
- Yandex Keyword Data Now '(Not Provided)'
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see “(not set)” or “(not provided)” in their analytics.
- 5 Reasons a Site Hit by Google Penguin Won't Recover
If you’re working hard on cleaning up a site that’s been hit by Google Penguin, don’t despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn’t recovering rankings in the search results.
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- How to Find Link Building Opportunities in 5 Steps Using SpyFu's New Backlink Builder
With all the great tools already out there, why do you need another? The goal of using SpyFu’s Backlink Builder tool isn’t to “get a win on every page.” It’s to short-list sites that are worth looking at. And that’s what this tool is great for.
- Content Marketing: 3 Overlooked Content Sources
The importance of content in all of its forms can’t be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
- Facebook Posts See More Engagement on Weekends and After Hours [Study]
TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility.
- How to Do Awesome SEO Annotations
The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here’s a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.
- 3 Tips for Selling SEO
Successfully selling SEO requires you to wrap your head around important “pain points” and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business.
- Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
- Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising
Your initial instinct may be to gloss over the battle of Net Neutrality. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to “pay to play.”
- Google Updates Site Move Guidelines
Google has updated their guidelines to help webmasters deal with moving sites, including issues that might come up due to moving a site to responsive design, moving a site with no URL change, and moving a site with completely new URLs, and more.
- LinkedIn Revamps Search With New 'Galene' Architecture
LinkedIn’s 300 million users have gotten a much-needed search functionality upgrade. LinkedIn has traditionally taken a more reactive approach to search but is hoping to change that with Galene, their new search architecture.
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- Matt Cutts on How Google Ranks Pages That Don't Get Many Links
How does Google determine that content is quality, when there aren’t many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google’s Matt Cutts explains.
- New Kenshoo Technology Integrates Paid Search, Facebook Ad Targeting
Kenshoo has announced “Intent-Driven Audiences,” which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook’s ad inventory, including mobile.
- A Strategic Approach for New SEO Clients
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting.
- How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
You’re going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don’t yet have 1,000 followers on Google+, here’s how to go back to basics and grow that fan base.
- 5 Reasons Why Pitching International SEO is a Pain
For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can’t afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome.
- Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year.
- New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream’s free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the “AdWords Landing Page Grader.” Advertisers can use this data to improve landing pages and get more from their PPC investment.
- More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding
Google’s Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0.
- Life After a Link Apocalypse
What happens if your site gets hit by Penguin or a manual penalty, you lose rankings for your main keywords, and you can’t get traffic back? Whether you endure is entirely dependent on your willingness to do more with less and evolve your business.
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- Want to Increase Your CTR by Nearly 50%? Consider Search Refinements
It’s far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session.
- Here's Why Your Editorial Calendar Isn't Working…
They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn’t producing the results you had hoped for, here’s why and what you can do about it.
- What Search Strategists Overlooked in the New York Times Leaked Innovation Report
The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years.
- Travel PPC: Top Advertisers, Keywords & Destinations [Report]
About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, according to AdGooroo’s report.
- 4 Steps to Maximize Local Search Success
Extending a local experience throughout the entire process should be the goal of all local marketing campaigns. Relevant search ads, localized landing pages, owned and earned media, and a blended cost analysis all provide a recipe for success.
- 5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should consider adding polling into your next marketing campaign, plus a few recommendations for tools to use for polling.
- Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites
A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that “search engines are neutral platforms that do not create nor control content on the web.”
- Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author
Today’s Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google’s special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.
- Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.
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- Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
- Hub Link Building With Majestic SEO
Majestic SEO’s Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here’s how to use it to find hubs and secure links.
- How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
- Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.
- Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?
- 3 Principles of Behavioral Economics That Will Increase Your Web Sales
If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people’s buying habits.
- Google Launches Panda 4.0
It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
- Google Targets Spammy Queries With Payday Loans Algorithm Update
Over the weekend Google released an update to their algorithm most commonly referred to as the “payday loans update.” Google said it is “the next generation of an algorithm that originally rolled out last summer for very spammy queries.”
- Google Must 'Forget' Unfavorable Search Results in Europe
Europe’s high court has ruled that people have a “right to be forgotten.” This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.
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- How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here’s how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
- Google Webmaster Tools: An Overview
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
- Marin Software Stakes Claim as First Google API Partner to Support RLSA
Marin Software is the first Google API partner to support the new retargeting technology.
- A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don’t rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
- Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!
- Google Brings NHL, NBA Video Highlights to Search Results
Google has launched a new feature that allows sports fans to see video highlights from the previous night’s game when they search for the team name. The video is embedded at the top, above the organic search results.
- Top Brands Now Testing Pinterest Promoted Pins
Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest’s target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.
- Break-Even CPC & Simple Landing Page Testing
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here’s how you can improve your landing pages, and then reinvest gains into your PPC strategy.
- 5 Googley SEO Terms – Do They Mean What You Think They Mean?
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You’ve heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.
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- Local Listing Management Priorities: How & Where to Syndicate Local Data
Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here’s how to implement a smarter, more effective local listings syndication strategy.
- Google Reveals What New & Expectant Parents Search For
New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
- PPC SWOT Analysis: Manage Campaigns Like a Business
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here’s how to do a PPC audit through the lens of a SWOT analysis.
- Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]
Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
- 7 Reasons You Need to Update Your Google Maps App
Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration with the Uber app, ability to save locations, and more.
- How to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here’s how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.
- 10 Video SEO Tips That Can Truly Impact Your Rankings
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy.
- Matt Cutts: Google Won't Devalue Links Anytime Soon
With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google’s search algorithm in the future?
- Google Now Combines Online Shopping With Location-Based Purchasing
If one of the products you’ve been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you’ll have to visit to see if the item is actually in stock.
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- How to Prepare for Your Content Audit
Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it’s optimized, and necessary next steps for better usability, loyalty, and search visibility.
- 3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful.
- 32 Ways to Trip a Google Spam Filter
Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.
- Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out
If you’re looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.
- Dive Into Google AdWords New Mobile App Promotion Capabilities
Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here’s a deeper look into what’s coming soon.
- 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you’ve ever had! Yeah, don’t believe everything you hear or read.
- Why Google Changes Your Titles in Search Results
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won’t Google just show your title tag? Google’s Matt Cutts explains.
- Google's Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
- 360i Agency Says New Technology Reverse Engineers AdWords Quality Score
Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.
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- 5 Ways You Can Avoid FOMO When Developing a Website
Nothing can compare to launching a new website. There’s a lot to get done and all the checklists in the world probably won’t prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
- A Knowledge Gap Analysis Will Tell You What Web Analytics Can't
Too much emphasis is placed on web analytics to determine what changes to make to improve a website’s conversion rates. Here’s why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.
- The Nuances of Latin American Search Marketing
This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
- Can Bing Predict Reality Show Winners?
Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.
- How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts
Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you’re either starting with a clean domain, or discover potential problems.
- Bing in the Classroom Now Open to All U.S. Schools
Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children.
- Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.
- Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here’s how you can evaluate sitewide links pointing to your site and determine whether it’s a good link or if you should try to remove or disavow these links.
- 4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here’s how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
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