- Google EU Antitrust Concessions Called ‘Insufficient’
Although it was widely thought that Google’s three-year long antitrust review in relation to the firm blocking its rivals in search results was coming to an end, it seems not. EU regulators say Google must offer more and improved concessions.
- SEO Cheat Sheet: 15 Common Oversights Found During Site Audits
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it’s time to call in an SEO professional.
- Integrating Owned, Earned & Paid Media For Better SEO
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here’s how owned, earned, and paid media supports SEO for maximum organic search performance.
- Local Keyword Research: 3 Ways to Use Google
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here’s how to discover new keyword opportunities for local businesses using Google.
- Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes
If you have multiple domains, should you link them altogether, or will this look spammy? Google’s Matt Cutts says to keep everything within the same domain to prevent mass cross-linking, and prevent any massive cross-linking schemes between sites.
- Baidu Buys App Store 91 Wireless for $1.9 Billion
Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon.
- Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents a huge opportunity for advertisers. Also: AdGooroo reveals which brands are seeing the most PLA impressions so far.
- Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013
Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo’s display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined.
- Foursquare Post Check-in Ads Launch With Captain Morgan, Toys "R" Us, Comic-Con
Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks.
Digest powered by RSS Digest
- SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote
In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won’t want to miss.
- Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide
RLSA offers a great potential to get creative and target potential customers by combining a visitor’s website behavior with their subsequent search queries. Here’s how you can get started using RLSAs and best practices for strategy and structure.
- What Percentage of Brands Actually Use Google+ Authorship? [Analysis]
Many brands are struggling to prioritize Google+ activity. An analysis reveals that despite Google heavily promoting the use of rel=”author”, adoption from Fortune 100 companies, tech sites/blogs, news publications, and even Google is quite limited.
- Matt Cutts on Links & How to Succeed With Content Marketing
In a newly published interview with Eric Enge, Google’s Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers.
- Google Overhauls Android Maps App
Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features.
- The Dirty Lawsuit Could be First of its Kind in Reputation Management
The outcome of this trial is of particular interest to the reputation management industry. Reputation managers are watching closely to see if further ruling will help aide them in removing offensive content off similar sites for their clients.
- Reality Check: Google Isn’t ‘Killing’ Organic Search
A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream news sites picked up the story, pointing the finger at Google. But here’s the rest of the story.
- Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
- SEO Quick Wins: Google Query Data
Your goal: to ensure you’re getting the most from your SERP display and keyword targeting. Here’s how to use Google Analytics to get at non-branded query data to improve your click-through rate, focus term targeting, and improve search rankings.
Digest powered by RSS Digest
- Top 4th of July 2013 Searches From Bing & Yahoo
While Google is celebrating July 4th with a Doodle, rival search engines Bing and Yahoo have revealed some top U.S. searches leading up to this year’s celebration. Yahoo’s users want to party, while Bing uncovered some depressing search trends.
- Interactive 4th of July 2013 Google Doodle Takes You on a Road Trip Across America
It’s Independence Day in the U.S., which observes the signing of the Declaration of Independence. America has celebrated every July 4th for 237 years. Today’s Google Doodle once again marks the 4th of July, as Google has done every year since 2000.
- How to Make Money on YouTube: ‘Elementary’
YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos.
- Google Tests Bigger Images in New Look News Results
The previous thumbnail images, which were fairly small, have been replaced by a significantly larger image that takes up far more on-page real estate in the search results. Also, Google has replaced links to Google News results with direct links.
- Russia’s Mail.Ru Drops Google Search, Launches Own Search Engine
There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine.
- Bing Images Adds License Search Filter
Bing has added another feature to Image Search. There is a new menu choice at the end of image search simply labeled “License.” With it, you can filter your image search results to limit them to images that contain a Creative Commons license.
- Phanteguin: A Phantom & Penguin One-Two Punch From Google
There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here’s a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering.
- 4 Ways to Make Video Astronomically Better
It isn’t enough to incorporate video into your brand. You don’t want just any video. You want great video. Video that will set you apart. Use these tips to help you not only get your feet wet in the world of online video, but to take it further.
- 5 Tactics to Bridge the Online and Offline Sales Funnel
Marrying online and offline marketing initiatives is a daunting challenge. If you’re looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios.
Digest powered by RSS Digest
- Local Business Reviews Read By 85% of Consumers [Survey]
When searching for local businesses, 85 percent of consumers say they read online reviews. And many people go beyond the first review – 60 percent read between two and six online reviews to help form an opinion, according to a new BrightLocal survey.
- Google Simplifies Process to Link AdWords, Analytics
If you’ve had problems integrating your Google AdWords and Google Analytics accounts together, you’re in luck. Google is offering better support in order for advertisers and users of Google Analytics to link their accounts together.
- It’s Frickin Hard to Build Links if Your Site Sucks
If you’re going to work hard to increase your site’s visibility, make sure it’s worth sharing. It doesn’t make any sense to dump time, energy, money, and general resources into it if the site’s underdeveloped, lacks content, or is simply outdated.
- How I Learned to Stop Worrying and Love Enhanced Campaigns
It’s time to stop whining and start winning! If you haven’t migrated already, or you have migrated but aren’t doing anything differently, here are some good reasons to adopt Google AdWords enhanced campaigns functionality as soon as possible.
- My Top 5 Most Used Custom Reports in Google Analytics
Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page, conversion by time of day, customer behavior, top converting landing pages, and long tail convertors.
- Most Valuable Ecommerce Customers Come from Organic Search [Study]
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses.
- FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly, the FTC believes that it has become harder for consumers to recognize paid search results.
- Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes
We’ve all heard about the wisdom of crowds and how brands can build advocates through listening. But unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands.
- AdWords Top Movers Report: What It Is & What It Should Be
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here’s how to run the report, what data is available, how to use the report, and what Google should improve.
Digest powered by RSS Digest
- Google: Improve Your Site’s Rank by Building High-Quality Sites, Not Links
Google has updated their rankings help article to state that you can improve your rankings by “creating high-quality sites.” Google previously said the key to higher rankings was “increasing the number of high-quality sites” linking to your site.
- Blekko Brings Izik Search to iPhone, Android With New ‘What’s Nearby’ Feature
Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results “without clicking through multiple tiny blue links.”
- No. 1 Position in Google Gets 33% of Search Traffic [Study]
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.
- Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle. Here’s how you can leverage data sources today.
- SEO Game Change: Are You Setting the Right Expectations?
In SEO, like sports, there will be wins and losses, stagnation and growth. If you’ve had success with bad SEO practices, then you’ve been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.
- Google Settles Stock Split Lawsuit
Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm’s co-founders engineered the stock split to keep control of the firm.
- Google Fights U.S. Government Over FISA Order Data
Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives. It wants to publish how many FISA requests it receives and users or accounts encompassed within such requests.
- Google Officially Launches Local Results Carousel
When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results.
- AOL Jumps to 3rd Place in Online Video Content Ranking
According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That’s up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
Digest powered by RSS Digest
- Twitter Offers Free Analytics For All Users
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
- Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO
Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems.
- SEO Into 2014: The Irreversible Changes in Google’s Products
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty?
- Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information.
- Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.
- Google Buys Navigation App Waze for $1 Billion
Google has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Facebook and Apple, which were also rumored to be mulling a bid for the startup.
- Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting.
- Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here’s how each can work for or against you.
- Why Social Media Listening is Important for Brands
Listen up! The key to social media success for brands is … listening. Are you missing out on opportunities to increase revenue and sales? Here are some real cases that illustrate why you should be listening to your audience on social media.
Digest powered by RSS Digest
- AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It’s beta, and is officially called the image extensions beta.
- How People Search For Movies on Google Predicts Box Office Revenues [Study]
A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance.
- Pinterest Launches Search Feature by Keyword for Your Pins
Pinterest has introduced a ton of new functionality this year, beginning with its new look in March. Now Pinterest has a new search feature allowing users to find their own pins by keyword. Discover how it works and what could be better about it.
- Link Removal Request Tips for Webmasters & Business Owners
Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like yours would get such a request. Here’s why webmasters and business owners send link removal emails, and how to respond.
- 5 Ways Social Media Supports All Critical Areas of Any Company
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here’s how you can show decision-makers that social is a key investment for the growth of their organization.
- Every SEO Silver Bullet Will Fail
No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand’s long-term popularity.
- Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.
- Yahoo Search Results Get a Google-Inspired Redesign
Taking some inspiration from Google, Yahoo’s search results have gotten a makeover. Yahoo unveiled its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.
- How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl
For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed.
Digest powered by RSS Digest
- Disavowing Links? Google Says Use a Machete, Not a Scalpel
Rather than trying to take pick out individual bad links, Google says webmasters should disavow links from an entire domain. While the machete approach may seem extreme, the opposite approach means a longer time frame to clean up your link profile.
- Google Analytics Streamlines Goals
The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed.
- Backlink Monitoring: Keeping Track of Your Existing Links
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here’s how to effectively keep track of your existing links. Also: the pros and cons of couple backlink monitoring tools.
- Protecting Your Online Brand – Don’t Forget Your Nicknames
One big risk for businesses is the “hijacking” of their brand name in online searches. And domain name squatting isn’t going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand.
- Creating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as religiously as regular reporting activities.
- Global Online Payment Methods
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
- Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels
Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers have a new resource with the launch of the Traffic Quality Center. And Bing News has rolled out news carousels.
- Use Google Search to Find Your Photos
Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To see what images you have uploaded, simply search for [my photos] on Google.com.
- Blekko’s New Search Results Aim to Take the Guesswork Out of Intent
Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list of blue links. The new results aim to give users choices, whether they are researching a topic or a product to buy.
Digest powered by RSS Digest
- Google Penguin 2.0 Spam Report Form Now Available
It’s been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to Google.
- Video Ad Views Reach Another All-Time High: 13.2 Billion in April
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
- Google Doodle Salutes North West Mounted Police on 140 Years
While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.
- The Myth of Content Marketing, the New SEO & Penguin 2.0
Content marketing isn’t the “new SEO” – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes coming.
- Using Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can cope.
- Google Penguin 2013: How to Evolve Link Building into Real SEO
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results.
- How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid multipliers?
- Doodle 4 Google 2013 Winner’s Best Day: When Her Dad Came Home From War
Today’s Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year’s Doodle 4 Google competition.
- Google Penguin 2.0 Update is Live
The much anticipated next generation of Google Penguin went live this evening. Google’s Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.
Digest powered by RSS Digest
- What You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here’s a look at marketing automation: the primary elements, core benefits, and opportunities.
- 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold
We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
- GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here’s a step-by-step guide.
- What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn’t a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.
- CEO Larry Page Takes the Stage in Surprise Google I/O Appearance
Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, and more.
- Google Launches Paid Music Streaming Service
Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple’s Genius tool, designed to help users find new music.
- Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store.
- Google Takes Manual Action Against Thousands of Link Sellers
Google is continuing to take action on link networks that violate its guidelines as well. Google’s Distinguished Engineer Matt Cutts reported that Google has taken action against “several thousand” link sellers for passing PageRank.
- Germany Orders Google to Restrict Autocomplete Results
In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed by an unnamed man, claimed defamatory autocomplete suggestions on Google.de linked him to fraud.
Digest powered by RSS Digest