Today’s SearchEngineWatch.Com Links
- 5 Ways to Use Craigslist for SEO
Have you ever thought about using Craigslist for SEO? Craigslist is full of people who need something. Follow this outline to creatively take advantage of some simple tactics which will help you improve your organic search rankings.
- 5 Steps to Calculate Social Media ROI Using Google Analytics
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
- Link Building the Right Way in 2013
Link building has always been about risk vs. reward. What has changed over the years is the degree of risk associated with operating outside of Google’s guidelines. Follow these tips for a great start to link building in 2013 and beyond.
- Apple Return Policy a Popular Search After Christmas
A lot of dissatisfied people looked up the words “returns policy” in association with Apple on Christmas Day. Apple’s returns policy was the most popular search among all companies on the holiday, according to market research firm Experian.
- Be A PPC Leader in 2013: 5 Top Trends
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing.
- How to Create a Visible & Engaging LinkedIn Profile
The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you. Here’s how to make your profile visible and engaging so that qualified leads start flying into your LinkedIn inbox.
- Avoiding the SEO ‘Fiscal Cliff’ – Justifying Investment With Metrics that Matter
With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.
- 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
- 2013: The Year of Marketing Integration
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention.
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- An Open Letter to Google
Hi, Google. As we head into a new year, please try to remember that we’re people, too and sometimes we need real help understanding what you expect of us – not just a cryptic message of “be better” and a spanking if we don’t do it your way.
- Top News Events of 2012 & Resulting PPC Trends
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same.
- 7 Time-Saving Google Analytics Custom Reports
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
- 23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
- 2012 Analytics Year in Review & Predictions for 2013
Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here’s a look back at the biggest trends of 2012, and how web analytics will evolve in 2013.
- As Goes Paid Search, So Goes the Election?
President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election.
- Worldwide Social Media Usage Trends in 2012
With social networks playing an increasingly important part in many people’s lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer services, market research, recruitment and more.
- 10 Old SEO Methods You Need to Stop
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things. You can do better. Here’s how.
- Happy Holidays From Incisive Media
As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it’s time to reflect on the past year. On behalf of the entire team at SEW , we wanted to wish all of our readers Happy Holidays.
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- Social Content Analytics: SEW’s Most Engaging Posts of 2012
By way of thanks to SEW’s contributors for producing great content, we wanted to see if there is a reasonable way of measuring reader feedback factor from on-site actions and social signals in order to define “the most engaging posts” of 2012.
- Search Engine Reputation Management Services
Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand.
- 13 New Year’s Resolutions Every Marketer Should Make in 2013
Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing professional should make in 2013.
- Top 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more mana
- Is Agile Marketing the Future of Search in 2013?
For agile campaigns, you need to be on top of your game, and know what’s going on around you. If you’re prepared to adapt quickly when that topical story comes along, you’re much more likely to reap the rewards.
- 10 Ways to Increase the Odds of Getting Editorial Links
Editorial links, just like editorial coverage can’t be guaranteed. However, follow these suggestions and you’ll maximize your chances of success.
- The Good, The Bad & The Indifferent: Reviewing SEO results in 2012
This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank well. Drawing from across 2012 data, Kirk has shared Performic UK’s results in an open assessment of team performance.
- Morgan Stanley Fined $5 Million Over Handling of Facebook IPO
Allegations that Morgan Stanley, the bank that underwrote Facebook’s IPO didn’t give investors a fair crack at material information that surfaced ahead of the IPO has resulted in the state of Massachusetts slapping the firm with a $5m fine.
- Customers Flee Apple Maps
Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, “More than 10 million downloads in less than 48 hours after release!”
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- Forget Rankings: Here Are 6 SEO Metrics That Matter
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client or boss. Armed with these six reports, you can explain how high rankings alone aren’t enough – or even the most important SEO factor.
- Social PR Tips to Get Fit for 2013 Digital Marketing
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company.
- Citation Neighborhoods: How to Gain a Local Search Monopoly
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better.
- Google AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters. Here’s how you can avoid wasting advertising money on irrelevant traffic.
- Google’s Zeitgeist Video Gets You Right… There
If you were thinking of stabbing yourself in the eye after reading the data from Yahoo’s 2012 search trends, we don’t blame you. Google has the perfect antidote. Humanity did actually attain achievements that were greater than the iPhone 5.
- SEW Debuts Tablet Site, Q&A Forum, Comparison Service
It’s December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered.
- Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this tactic can be effective, it has serious limitations.
- Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing
The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase.
- Gangnam Style, Royal Wedding, Olympics Top Google UK 2012 Searches
Google’s Zeitgeist report is out and provides an overview of what people in the UK concerned themselves with during the past year. Check out the top searches for cities, designers, songs, sports, politics, television, how-to, and more.
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- SEO Audits & the Web Developer Plugin: 12 Helpful Features for the Technical SEO
When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality.
- 7 Small Business SEO Tips
Google’s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand.
- 8 Changes to Google AdWords in 2012 You Shouldn’t Miss
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic.
- ‘The Big Change’ That’s Reshaping Modern Link Building
Almost everyone who is on the web today has the ability to help push, spread, and migrate URLs to the far corners of the web. The key to finding link gold today: learn what’s important, know what doesn’t work, and develop and master your skills.
- SEOs: Will You Negotiate a Salary Increase in 2013?
Conductor, released an infographic that illustrated SEO role salary ranges across the USA. Right now, it is a pretty nice lifestyle to be a search marketer. And “the good life”, rather than riches, seems to be a priority to many.
- After Panda & Penguin, is Google Living Up to Its Great Expectations?
Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is still cluttered with spam and relying on outdated ranking techniques. Can Google evolve?
- Advanced Search Operator Tactics
A better understanding of advanced search commands, will make you more resourceful when doing site auditing, link prospecting, and competitor analysis. Let’s explore the most awesome advanced search operators for Google and Bing and how to use them.
- 5 Remarketing Tips to Maximize Your Holiday SEM
As the holidays approach, people will almost certainly make several purchases. Thanks to remarketing, you know they’ve been to your site and have some interest in what you’re offering. Drive some serious profits using these smart remarketing tips.
- 5 Top SEO Fallacies: A Myth-Busting Rant
The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they’ll remain dead?
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- 10 Website Quality Indicators That Can Sink Your SEO Battleship
If you aren’t paying attention, your site can quickly start taking on SEO water due to poor website quality indicators. These indicators can be in areas such as content and backlinks, but most usually come from these unattended technical components.
- 10 SEO Truths of 2012 for Agencies & In-House Teams
In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here’s why.
- Master Google AdWords in 3 Steps With the 80/20 Rule
When you focus on direct marketing rather than brand advertising, permission rather than interruption marketing, and exact rather than broad keywords, you get to expend less than 1 percent of the effort and reap over 50 percent of the rewards.
- Press Release Fuels Google Acquisition Hoax
A press release posted to PRWeb announced Google’s acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax. The story was reported on by the Associated Press and numerous technology publications.
- Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
- Ask.com’s Top Question of 2012: Will Robert Pattinson & Kristen Stewart Get Back Together?
After the cheating saga of “Twilight” co-stars Robert Pattinson and Kristen Stewart came to light, Ask.com users this year overwhelmingly asked one question: “Will Rob and Kristen get back together?” That was the top trending question of 2012.
- SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay
SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others market themselves more effectively. Learn about the current market, in-demand skills, and more.
- Don’t Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign
In a message geared toward holiday shoppers, Bing is calling out Google for it’s new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like.
- Top 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you’ll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are 10 great ways to make your money work harder.
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- Skype Betting On Premium Ad "Experiences" for Mobile
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content.
- Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013
- F-Commerce Retailers Planning Black Friday Deals
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday.
- Facebook Gifts App Gets 14 New Retail Partners
At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada.
- 49% of Mobile Auto Searchers Buy a Car Within 24 Hours
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research.
- 4 In-House SEO Myths, 2 Solutions
All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world. Let’s talk solutions.
- 18 Ways to Create Unique Content From Survey Results
Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then we’ll run down a checklist of 18 different types of content that you can generate from survey results.
- Competitive Intelligence: A Gift Waiting to be Opened
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence.
- Why Effectively Measuring Lead Performance in Mobile is Essential
Every action counts. Ensure every conversion rich activity is properly tracked and accounted for when planning and optimizing for performance, and recapping campaign successes. Another key: measuring secondary actions specific to your audience.
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- 23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
- Putting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.
- How to Scale your Link Marketing Strategy
Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time.
- How to Niche Your PPC Ads
What do you do if you’re in a market in which all the ads are saying more or less the same thing? Choose a niche to target. Be willing to serve a few people extremely well, rather than serving a lot of people in a mediocre fashion.
- Testing Google’s Recommended Display Ramp-Up Strategy
Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly.
- Top Conversion Optimization Tips to Deploy Before the Holiday Rush
Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after Thanksgiving with Black Friday and Cyber Monday.
- Tweeting from Events: Tips, Tricks and Netiquette from #SESCHI
Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets around an event hashtag.
- Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener
Jasmine Sandler from Agent-cy opened SES Chicago with her LinkedIn workshop, just prior to Google’s Avinash Kaushik taking the main stage for his keynote presentation. Learn how Sandler uses LinkedIn for lead generation and sales.
- Mobile Marketing & Measurement Snapshot: Google & ClickZ Insights
Google Analytics and ClickZ announced the results of their recent mobile measurement joint research project today at SES Chicago. Product Marketing Manager Adam Singer discusses the opportunity for marketers.
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- Google Penguin: What Lurks Beneath the Surface?
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs that so often surround penguins, Google’s Penguin updates have much, much more going on below the surface.
- Increase PPC & SEO Conversion With Email Nurture
With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the most effective nurturing mechanism by far.
- Google UK Search Market Share Slips Below 90%
Google’s search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google’s share of search queries in October 2012 dropped by one percent for a second consecutive month.
- New Google Universal SERPs Layout Brings Apps to Forefront
Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on.
- Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
- How to do Awesome SEO Keyword Research for a Standard Website
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms.
- Google Display Network Campaigns: Most Common Mistakes Search Marketers Make
The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook
- 10 Tricks to Research Anything
Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks. Read on to discover 10 of the best!
- Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges.
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- Why Geo-Rankings are an SEO KPI Game Changer #SESCHI
Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency.
- Taking Another Look at Guest Blogging & Outreach
Are you struggling with link building? Freaked out by Penguins and unnatural link messages? A lot of SEO folks are and seem to be putting a ton of stock into outreach and guest posting. But is it going to work? We dig in to see where things stand.
- Beyond Engagement: Harnessing the Power of Social Media #SESCHI Sneak Peek
Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and potential customers, improve your bottom line, and get better disciplined socially at SES Chicago.
- Western Human Flesh Search Chases Wrong Guy
A recent riot in San Francisco sparked what, in China, would be known as a ‘human flesh search’ for one of the rioters. However, the collaborative detective work led to the wrong guy due to the fact he made a poorly calculated joke on Facebook.
- Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm
The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario’s Dave Rohrer.
- Google Goes Batty with Horror Movie Easter Egg
Type in almost any horror movie title and you will see bats hanging from Google’s Knowledge Graph ‘card’ results. Almost any, because the SEW team tried a bunch of different results and not every known horror film triggered results.
- Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun
Google is celebrating Halloween 2012 with an interactive haunted house logo, complete with jack-o-lanterns, ghosts, scary creatures, and a black cat. Clicking on various features causes the image to come to life, complete with a spooky soundtrack.
- Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features
Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here.
- Properly Attributing Email Campaigns in Analytics
Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters.
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