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Today’s SearchEngineWatch.Com Links

May 29, 2014NoaDavidNews0

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Today’s SearchEngineWatch.Com Links

May 22, 2014NoaDavidNews0
  • Fundamental Elements of Effective User Personas
    An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
  • Hub Link Building With Majestic SEO
    Majestic SEO’s Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here’s how to use it to find hubs and secure links.
  • How to Use Google Analytics Site Search Reports
    If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.
  • Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
    Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet.
  • Did Your Manual Penalty Disappear? It Probably Expired
    Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In other cases it can take years. So is there a discernible pattern to help us know when a penalty is going to expire?
  • 3 Principles of Behavioral Economics That Will Increase Your Web Sales
    If your ultimate goal is to get people to buy, you must understand what drives them to make that decision. Different things matter to different people, but here are three key things you can take advantage of that factor into people’s buying habits.
  • Google Launches Panda 4.0
    It’s official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
  • Google Targets Spammy Queries With Payday Loans Algorithm Update
    Over the weekend Google released an update to their algorithm most commonly referred to as the “payday loans update.” Google said it is “the next generation of an algorithm that originally rolled out last summer for very spammy queries.”
  • Google Must 'Forget' Unfavorable Search Results in Europe
    Europe’s high court has ruled that people have a “right to be forgotten.” This means Google and other search engines will be required to remove negative search results. It will take Google several weeks to figure out how to make this work.

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Today’s SearchEngineWatch.Com Links

May 15, 2014NoaDavidNews0
  • How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement
    Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here’s how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
  • Google Webmaster Tools: An Overview
    Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
  • Marin Software Stakes Claim as First Google API Partner to Support RLSA
    Marin Software is the first Google API partner to support the new retargeting technology.
  • A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
    Don’t rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
  • Why You Need to Own Your Data & Digital Assets
    Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!
  • Google Brings NHL, NBA Video Highlights to Search Results
    Google has launched a new feature that allows sports fans to see video highlights from the previous night’s game when they search for the team name. The video is embedded at the top, above the organic search results.
  • Top Brands Now Testing Pinterest Promoted Pins
    Pinterest announced the next phase in promoted pins testing with some heavy-hitting brands primed for Pinterest’s target audience. Brands include Kraft, Target, and Disney, and these advertising campaigns will be in three- to six-month stints.
  • Break-Even CPC & Simple Landing Page Testing
    Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here’s how you can improve your landing pages, and then reinvest gains into your PPC strategy.
  • 5 Googley SEO Terms – Do They Mean What You Think They Mean?
    Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You’ve heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO.

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Today’s SearchEngineWatch.Com Links

May 8, 2014NoaDavidNews0
  • Local Listing Management Priorities: How & Where to Syndicate Local Data
    Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here’s how to implement a smarter, more effective local listings syndication strategy.
  • Google Reveals What New & Expectant Parents Search For
    New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college planning is right up there. And they rely heavily on mobile devices for more than you might think.
  • PPC SWOT Analysis: Manage Campaigns Like a Business
    An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here’s how to do a PPC audit through the lens of a SWOT analysis.
  • Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]
    Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
  • 7 Reasons You Need to Update Your Google Maps App
    Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for restaurants, bars, and hotels, direct integration with the Uber app, ability to save locations, and more.
  • How to Recover From a Google Smartphone Rankings Demotion [Case Study]
    Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here’s how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.
  • 10 Video SEO Tips That Can Truly Impact Your Rankings
    Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review your video SEO strategy.
  • Matt Cutts: Google Won't Devalue Links Anytime Soon
    With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google’s search algorithm in the future?
  • Google Now Combines Online Shopping With Location-Based Purchasing
    If one of the products you’ve been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you’ll have to visit to see if the item is actually in stock.

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Today’s SearchEngineWatch.Com Links

May 1, 2014NoaDavidNews0
  • How to Prepare for Your Content Audit
    Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it’s optimized, and necessary next steps for better usability, loyalty, and search visibility.
  • 3 Ways Google's New Keyword Planner Brings Sexy Back to AdWords
    Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context (location, device, and time), which in turn will help make your entire campaign more successful.
  • 32 Ways to Trip a Google Spam Filter
    Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.
  • Battle-Hardened Journalist Reveals What Makes Press Releases Stand Out
    If you’re looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. Geoff Hill, an award-winning journalist, explains the essentials of an outstanding press release.
  • Dive Into Google AdWords New Mobile App Promotion Capabilities
    Advertisers have been limited to utilizing a sitelink to promote their app. But new some new AdWords features will provide additional promotional capabilities that surpass a small sitelink. Here’s a deeper look into what’s coming soon.
  • 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die
    Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you’ve ever had! Yeah, don’t believe everything you hear or read.
  • Why Google Changes Your Titles in Search Results
    How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won’t Google just show your title tag? Google’s Matt Cutts explains.
  • Google's Matt Cutts: Small Sites Can Beat Large Sites in Search Results
    If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results?
  • 360i Agency Says New Technology Reverse Engineers AdWords Quality Score
    Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance.

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Today’s SearchEngineWatch.Com Links

April 24, 2014NoaDavidNews0
  • 5 Ways You Can Avoid FOMO When Developing a Website
    Nothing can compare to launching a new website. There’s a lot to get done and all the checklists in the world probably won’t prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
  • A Knowledge Gap Analysis Will Tell You What Web Analytics Can't
    Too much emphasis is placed on web analytics to determine what changes to make to improve a website’s conversion rates. Here’s why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.
  • The Nuances of Latin American Search Marketing
    This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
  • Can Bing Predict Reality Show Winners?
    Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.
  • How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts
    Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you’re either starting with a clean domain, or discover potential problems.
  • Bing in the Classroom Now Open to All U.S. Schools
    Bing for Schools search, which incorporates both safe search and an ad-free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children.
  • Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
    Marin Software conducted research that sought to answer the question of whether search and social advertising campaigns managed together produced better results. What it found was positive results in the areas of conversions and revenue.
  • Are All Sitewide Links Unnatural?
    While sitewide links can be unnatural, they can also be really good links! Here’s how you can evaluate sitewide links pointing to your site and determine whether it’s a good link or if you should try to remove or disavow these links.
  • 4 Keyword Research Techniques in an Age of Vanishing Keyword Data
    Keywords still matter and Google is making it harder for us to find them. But not impossible. Here’s how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.

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Today’s SearchEngineWatch.Com Links

April 17, 2014NoaDavidNews0

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Today’s SearchEngineWatch.Com Links

April 10, 2014NoaDavidNews0
  • Combining Social & Content to Earn Visibility & Earn $$$
    Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
  • Pick up on Current Events for Link Building
    Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here’s how you prepare your website for future events so you can attract links with your prompt response.
  • Digital Data Trends – Search, Social & Content Fusion
    One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search and social (and subsequent measurement) are morphing together.
  • Google Starts Blocking Access to Paid Search Keyword Data
    Everyone has been concerned about the possibility of Google expanding “(not provided)” to also encompass paid search. Google has confirmed that AdWords is removing the query from the referrer on ad clicks originating from SSL searches on Google.com.
  • 80% of Local Searches on Mobile Phones Convert [Study]
    What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore.
  • Was the Outrage Over the Links in This Matt Cutts Interview Warranted?
    Google’s Matt Cutts recently took part in an online interview that was extremely link heavy. The article sparked much debate about affiliate links, paid links, and whether the linking taking place in this type of interview is natural or spammy.
  • The Future of Link Building: 5 Important Messages
    Links are still at the core of Google’s search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don’t have great content.
  • The 4 Most Interesting Features in Google Shopping Campaigns
    There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward.
  • The Art of SEO Direction
    In SEO, where you’re moving to and when you get there is a matter of perspective, timing, vision, and action. With planning and patience, you will discover that, despite big challenges, what you always thought might be possible, actual could be.

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Today’s SearchEngineWatch.Com Links

April 3, 2014NoaDavidNews0
  • How to Remove a Penalty for Unnatural Outbound Links
    It can be quite distressing when you see a notification of a manual action in your Google webmaster tools account. But by taking prompt action and working hard to resolve the issue you will soon find traffic will return quite quickly.
  • 6 Objectives When Creating New Content Assets
    What is all of this content you’re creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you’re creating.
  • Google Madness: The Elite Eight of Google+ Local Tips
    Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you’re stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization.
  • Matt Cutts on How Google Tests Its Algorithms
    Have you ever been curious about how Google decides which algorithm is better than another, when they’re pushing out one of the many tweaks they do weekly? Google’s Matt Cutts spills the beans on how the search team actually does it.
  • Customize the New Google Bar to Your Liking
    Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.
  • Remarketing & Behavioral Ads @ClickZLive #czlny
    Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here’s a recap.
  • AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
    Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of “Shopping” campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
  • 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny
    Reputation management expert Andy Beal, CEO of Trackur and author of “Repped: 30 Days to a Better Online Reputation”, kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
  • Passable SEO Content is so Passé: Create Something Powerful & Engaging
    The best writing comes when we have something to say. Something that’s unique, surprising, and impacts our clients’ customers. It’s our job to help them create it. Here’s how to move from creating passable content to fresh and original content.

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Today’s SearchEngineWatch.Com Links

March 27, 2014NoaDavidNews0

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