- Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas
Google’s head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google’s spam strategy, PageRank, rich snippets, authorship, negative SEO and more.
- Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever
Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013.
- The Value of Referrer Data in Link Building
How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links.
- Halloween Inspired SEO Tricks to Keep Spiders at Bay
This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats from Covario’s P.J. Fusco.
- Leap Motion and the Future of Gestural Search
When the Leap Motion Controller debuted, response was lukewarm at best. But there’s little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature.
- Google Says: Use AdWords Ad Extensions, Or Else
Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords?
- Google Rolls Out AdWords Ad Rank Algorithm Update
Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages.
- Yahoo Remains Top Web Property: comScore
Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties.
- Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
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- How Facebook Ads Help Deliver Big ROI for Magnolia Pictures
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook’s Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here’s how.
- Targeting Weird Niche Audiences for Links
Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.
- Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.
- 5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here’s how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time.
- All Google AdWords Advertisers Gain Access to Review Extensions
Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
- Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion’s share of paid clicks at the expense of desktop.
- Google Keyword '(Not Provided)': How to Move Forward
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is “(not provided)”.
- Google Analytics Hostname Report – Great for Troubleshooting
The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This report is essential for troubleshooting traffic anomalies and planning a cross-domain strategy.
- Big Brands, Google, Penalties & You
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here’s why they are more likely to survive or recover from a penalty.
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- Is Google Getting Ready to Retire PageRank?
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you’ve probably noticed that it hardly ever changes. In a new video, Google’s Matt Cutts says “the PageRank indicator will probably start to go away a little bit.”
- Twitter Analytics: A Beginner's Guide
You’ll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here’s what you can learn from the official Twitter Analytics, as well as some alternative options.
- Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013.
- Organic Search Noticeably Absent From Google Analytics 2013 Summit
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.
- 4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.
- Google Penguin 2.1: Who Got Hit?
Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few.
- Bing Ads Express Manages Paid Search for Local Businesses
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing’s algorithms will do the rest.
- Google Algorithm Tweak Tries to Squash Mug Shot Websites
Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move.
- Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.
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- Bing Image Search Adds Pinterest Boards
Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.
- Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google’s Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.
- Pivot Table Basics For Search Marketers
Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain English, give you a visual breakdown of pivot tables, and give examples of pivot tables in search marketing.
- After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here’s why heading forward you need to start building your content with concept and context in mind.
- Google UK Paid £11.6 Million in Corporation Tax in 2012
Google’s UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these profits being channelled to a subsidiary in Bermuda.
- Google Gives Advice on How to Expand Your Website to More Languages
Considering expansion into different countries and languages? Google’s Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues.
- Matt Cutts: You Don’t Have to Nofollow Internal Links
A recent Google webmaster help video from Google’s Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within their site or does it not make any difference because they are simply internal links?
- 5 Things We’ve Learned From Google’s New War on Links
Is Google taking a less tolerant stance on “spam”? Which link types are most often classified as “unnatural”? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work.
- Using the Google Analytics Service Provider Report for Lead Generation & Insight
The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It’s great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements.
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- Does Google Penalize For Invalid HTML? Matt Cutts Says No
It’s easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is valid HTML when it comes to your Google organic search rankings? Not very, at least for right now, says Google’s Matt Cutts.
- Remarketing Lists for Search Ads: 4 Smart Strategies
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common strategies evolving for different types of advertisers to give you an idea of what could work for each one.
- 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready
Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here’s a checklist of strategies and things to think about now to end the year the on a triumphant note.
- How Will Voice Search Change SEO for Local Stores & Global Enterprises?
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries.
- Major Search Engines and Directories
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
- YouTube Launches Audio Library, a Royalty-Free Music Library for Video Creators
YouTube has announced the launch of Audio Library. The YouTube Audio Library is available to all users and offers those creating and uploading videos a selection of 150 royalty-free tracks that can be used to accompany their footage.
- Google Overhauls YouTube Comments Using Google+
YouTube comments that are more relevant will move to the top of the comments list instead of the most recent. Google said this means that comments from people you care about will rise so you can see them and there will be no more anonymous comments.
- The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work
If a website gets hit by Google Panda, small fixes won’t be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions.
- Removing Unnatural Links by Removing Pages on Your Website
Trying to clean up your backlink profile? If your site has sunk in Google’s search results due to a large number of unnatural links point to inner pages, you can quickly remove links by removing these pages. Here’s how to do it correctly.
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- Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples.
- 10 Common Google PLA Mistakes (And How to Fix Them!)
Google’s Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns.
- How to Build Links With Location Relevance
Even if you offer your services nationwide, being local has become an important ranking factor for Google. Try to cover the most important cities before a smaller local player takes your place. Here’s how to prepare for the increasing role of local.
- How B2B Advertisers Can Win on Facebook, Just Like Salesforce
While many B2Bs focus on Facebook for organic interaction with customers, B2Cs often look to advertising on Facebook to drive sales. But a new case study from Facebook’s advertising unit shows positive lead gen results in a B2B social environment.
- FTC Giving Native Advertising a Closer Look
The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding a workshop isn’t necessarily that big of news, the fact of the FTC is looking into native advertising at all is big news.
- Matt Cutts: Too Many nofollow Links Won’t Hurt Your Google Search Rankings
Nofollowing a link is a great way to tell Google you don’t want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google’s Matt Cutts says this isn’t likely to raise a flag that a site is untrustworthy.
- Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF
Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns.
- Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought.
- 9 Interview Questions to Ask Your SEO Hires
Good talent is nearly impossible to find, especially in SEO where far too many people can talk the theory but come up dumbfounded when it comes to the execution. Ask these questions of applicants to separate the good talkers from the good talent.
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- Your SEO Rainy Day Fund
Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won’t return overnight, and recovering will take both time and money. Here’s why and how you should prepare now for a huge traffic drop.
- Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it’s more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results).
- Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you’re measuring the right activity, and keep clients longer. The benefits far outweigh the cost.
- 404 Page Best Practices
Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here’s how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.
- What Does it Take to Get a Link From the BBC?
Chasing links from media sites is frustrating. It’s hard to get a handle on the linking policy of individual media sites. The detailed linking policies published by the BBC give insight into how quality media sites might think about external links.
- Why Google Will Reject, Block, or Flag Your Data Feed
Google doesn’t always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some steps to help you identify why you may have gotten in trouble with Google, and how to rectify any feed violations.
- It’s Time to Update the Definition of a Website
For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here’s how a website should be defined.
- Essential Tips for Facebook’s New News Feed Ad Unit
Facebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here’s an overview of the new ad unit, how it changes your ad writing strategy, and some expert tips you should know for the best results.
- 2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the account it was easy to see why this report will be very valuable to marketers. Here are two of those reasons.
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- New Yahoo Logo Revealed
Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn’t dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.
- 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers
Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren’t revolutionary, but incrementally will add up and help you reclaim some valuable time every day.
- International SEO: Top-Level Domains, Subdomains & Subdirectories
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in.
- ‘Grand Theft Auto V’ Videos Stealing the Most Buzz Among Gamers [Study]
A new report looks at some key battles in video games, smartphones, tablets, and web browsers in the run-up to the holiday season, identifying which brands’ commercials are attracting the most attention online and which desperately need an upgrade.
- Google Names Next Android Operating System KitKat
The Android 4.4 operating system will be called KitKat. A deal with Nestlé, which owns the Kit Kat name, came about after a decision by Google to take a break from the norm and name its latest OS after a candy bar. No money changed hands.
- Facebook Hashtags Not Yielding Added Exposure for Brands [Study]
Ever since Facebook hashtags launched, marketers have been trying to determine ROI. So far, reports have shown that hashtags may not be performing up to par. In fact, a new analysis shows engagement and viral reach is down on posts with hashtags.
- Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve performance and ROI in Google AdWords campaigns.
- SEO Packages: Buyer Beware
Would you buy a used car without checking it out first? Or a house, a surgeon’s services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment!
- Thin Content With Little or No Added Value Manual Action: Google on How to Fix It
If you’ve received this warning, it’s because Google has determined your site isn’t serving the best possible quality of content for your visitors, primarily because it’s either nearly non-existent, or the content isn’t unique or original.
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- Correlation, Causation & Coincidence in SEO
It’s absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples that you likely have (or will) encounter while monitoring your rankings.
- Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]
Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets.
- Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways.
- Google Doodle Marks 50th Anniversary of King’s ‘I Have a Dream’ Speech
Today’s Google Doodle celebrates Martin Luther King Jr.’s “I Have a Dream” speech, a defining moment in the American Civil Rights Movement, which he gave August 28, 1963 during the March on Washington for Jobs and Freedoms at the Lincoln Memorial.
- Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what’s worth commenting on are the features that YouTube has quietly given video marketers.
- Google ‘(Not Provided)’ Traffic Highest for Tech Industry Brands at 56% [Study]
Google’s “(not provided)” designation in Google Analytics is up. Way up. But it’s not the same for all industries. Some experience this nuisance more than others, with the tech industry in first position, according to the study.
- SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines
There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can sending dangerous signals to Google and Bing, and how to make sure those problems never happen to you.
- How to Write Great Content: Because Awesome Content Won’t Write Itself…
We’ve all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn’t going to write itself. It doesn’t just happen. This is how you write it.
- After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover
Voucher sites and car classifieds websites were among the industries hit hardest by Google’s Panda updates. But some sites have snatched recoveries from the jaws of Panda and have now seen traffic return – and even grow. Here’s how they did it.
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- Yahoo Defeats Google: Gets More Unique Visitors in July
Yahoo dethroned Google as the top destination of U.S. web users in July, comScore reported. Yahoo had an estimated 197 million unique visitors in July, compared to Google’s 192 million. However, mobile device visits aren’t included in those figures.
- 7 Tips From Google on Using Google Authorship
On which types of pages is it OK to use authorship? Does authorship support multiple authors? Can a company or persona have authorship? If you write in different languages, do you need more profiles? Google answers some frequently asked questions.
- Animated Google Doodle Commemorates Influential Composer Claude Debussy
Google’s special animated, musical logo for Achille-Claude Debussy features a historic moonlit French city scene reminiscent of the 1800s that unfolds as one of his most famous musical works, “Claire de Lune,” plays in the background.
- 4 Google Changes That Could Impact Your Holiday ROI
Google’s search results pages have undergone some big shifts – including product listing ads, algorithm updates, AdWords enhanced campaigns, and content integration – that will profoundly impact the ability of retailers to drive sales this season.
- How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why
The Technology reports in Google Analytics contain a host of fantastic data. It’s an essential place to look when you’re thinking about making changes to your site that may work differently in various browsers, operating systems and screen sizes.
- Google Display Network Remarketing: Convert The Prodigal Shopper
Users spend the majority of their time not on your online store, and even when they do browse your website, there’s only a 2 percent chance they will complete a purchase. Here’s how to increase the odds that visitors return and buy from your site.
- Mark Zuckerberg Creates Tech Justice League to Bring Internet to the Masses
Facebook founder Mark Zuckerberg wants to bring 5 billion more people online. To accomplish this, he has launched a new initiative through Internet.org that is designed to help people in poorer areas get access to the Internet.
- Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob.
- Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
AgoraPulse released its monthly “barometer” measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent.
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