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Today’s SearchEngineWatch.Com Links

December 12, 2013NoaDavidNews0
  • Old Sites vs. New Sites: Which Will Win in SEO?
    General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites.
  • Localization for International Search Engine Optimization
    Localization helps connect your brand to a location using the words, terms, and behaviors of an audience in a particular region. While every country is different, here are some ideas for how to approach a localization strategy in a new country.
  • Reports: NSA Used Google Cookies for Data Spying
    Just a few days after they ganged up on the government to ask them to curb the NSA’s spying enthusiasm, tech giants are faced with another rather inconvenient truth: that the NSA is actually piggy-backing on Google cookies to gather intelligence.
  • Matt Cutts: Google Penalties Get More Severe for Repeat Offenders
    A website that gets caught violating Google’s webmaster guidelines for the first time won’t be treated as harshly as those that have been penalized multiple times. Also: how the disavow tool can bring a site with bad backlinks back from the dead.
  • Retweets Most Likely to Happen After Hours [Study]
    While Twitter users are most active during the workweek, research coming from TrackMaven shows after hours garner the most retweets in late evenings and on Sundays. Additional stats show tweets with images have a better chance of being retweeted.
  • Acronym Launches 'Keyword Provided' Algorithm to Recover '(Not Provided)' Keywords
    Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google’s secure search with “Keyword Provided” – an algorithm that’s been tested with a 99 percent accuracy, according to its research.
  • YouTube Shares Most Watched Content & Video Ads in 2013
    YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been “prankvertising” – online campaigns in which brands play jokes on supposedly unsuspecting members of the public.
  • These 10 Types of Blog Posts Save the Day When You’re Out of Ideas
    Quality writing is a key ingredient in any blog post, but what do you write about when you feel like you’ve run out of things to say? Try one of these ten types of blog posts to get your creativity going and offer something useful for your readers.
  • Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha
    Majestic SEO has released an update to their Search Explorer Alpha tool, which now includes live rank factors and a new link prospecting methodology designed to help users surface relevant content from sites likely to be influential on a topic.

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December 5, 2013NoaDavidNews0

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November 28, 2013NoaDavidNews0
  • Google Wants to Write Your Social Media Messages For You
    A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.
  • As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
    Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it is believed the NSA was able to gain access to Microsoft’s global communication links.
  • A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
    Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here’s how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success.
  • 11 Must-Measure KPIs for Content Marketing Success
    Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.
  • Machine Learning Basics for Better Content & SEO Results
    Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content.
  • Google Adds Ability to Undo Changes in AdWords
    Google has finally added a long requested feature to Google AdWords in the form of a simple “Undo” button, providing advertisers with a backup of every account change. Once the button is clicked, it will revert to the campaign as it was then.
  • Matt Cutts: Use the Link Disavow Tool Even if Your Site Hasn't Been Penalized
    If you’ve identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This is a different stance on the disavow tool than Google has previously taken.
  • Google's Yellow Ads Label Now Showing on Desktop Searches
    Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow “Ads” label, which many people have seen on mobile search results, is now making an appearance for desktop searches.
  • How to Use Images in Your Link Building Campaigns
    You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools.

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Today’s SearchEngineWatch.Com Links

November 21, 2013NoaDavidNews0
  • Effective Storytelling for Brands: How to Drive Discovery & Engagement
    Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared).
  • What You Can Learn From Google Analytics Mobile Reports
    The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.
  • Future of Paid Search: Think Target Audiences, Not Just Keywords
    It’s time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences.
  • Top 20 Most Shared Video Ads of 2013
    Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year’s most socially-shared video ads – which was released today by Unruly.
  • U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers
    The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices.
  • Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages
    “The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn’t have duplicate meta tag descriptions,” according to Google’s Distinguished Engineer Matt Cutts.
  • Sponsored Article: Online Video Advertising – Entering Our Teenage Years
    The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent.
  • 1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents
    Data coming from social analytics company Piqora said a single pin pays dividends to brands over time – up to several months after it was originally pinned – with the average pin being worth 78 cents in sales for all types of publishers.
  • 8 Reasons Your Reconsideration Request Will Fail
    Google has made the process of applying for reconsideration of a site very difficult. If you’re one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds.

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Today’s SearchEngineWatch.Com Links

November 14, 2013NoaDavidNews0
  • Why Obsessing Over One Keyword Could Sink Your Whole Site
    If you focus all your SEO efforts on a single term with a “Page 1 or Bust” mentality, you’re putting your business and domain in jeopardy. Here’s why you should take a more diversified, comprehensive approach to keyword targeting and expansion.
  • 4 Ways to Get Link Building Into Your Client's DNA
    Link building isn’t just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here’s how to get link building integrated into the DNA of your client’s daily activities for best SEO results.
  • Top 9 Twitter PPC Opportunities and Challenges
    Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.
  • Top Online Retailers Lag in Mobile Experience [Study]
    Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last.
  • Google AdWords Adds Click-to-Call Ads to Conversion Columns
    Google AdWords advertisers who are using mobile “Click to Call” ads will now find them listed in the regular Conversion column. This is part of a change to make it easier for advertisers to optimize their bidding strategy for click to call.
  • Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized
    Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement.
  • How to Implement a Tiered PPC Bidding Strategy
    When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized.
  • Why Google's Hummingbird Algorithm Isn't for the Birds
    Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do?
  • Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
    Google is allowing advertisers to test Nielsen’s online ad measurement product when they negotiate ad buys on Google’s YouTube. Many industry analysts say Google’s new position could fuel the shift of additional TV ad dollars to YouTube.

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Today’s SearchEngineWatch.Com Links

November 7, 2013NoaDavidNews0

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October 31, 2013NoaDavidNews0
  • How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps
    In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here’s how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond.
  • Content Marketing for Small Business: The Five Ws
    Do everything you can to get your good content out there and follow its traction. Even if you’re a small business, you can think big in your content and overall business strategy. Here’s how to use the five Ws to mold your content.
  • A Beginner's Guide to Ghost
    The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It’s a “friendly” blogging platform that offers an alternative to WordPress’s kitchen sink approach.
  • Google Webmaster Tools Now Highlights Security Issues
    A new section within Webmaster Tools offers a portal for “Security Issues” to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue.
  • Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1
    Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads.
  • Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
    A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel’s brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel’s brand name.
  • Google AdWords Bidding Strategies: The Complete Guide
    While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.
  • Writing Content for Users vs. Search Engines: Is There Still a Difference?
    Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They’re beginning to be able to grasp the concept behind a piece of content and categorize it. Here’s what this means for you and Google.
  • The 4 Levels of UX Design
    Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.

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Today’s SearchEngineWatch.Com Links

October 24, 2013NoaDavidNews0

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Today’s SearchEngineWatch.Com Links

October 17, 2013NoaDavidNews0
  • How Facebook Ads Help Deliver Big ROI for Magnolia Pictures
    Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook’s Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here’s how.
  • Targeting Weird Niche Audiences for Links
    Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.
  • Facebook Launches New Retargeting Capabilities
    New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.
  • 5 Tips to Get Your Product Feed Ready for the Holidays
    Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here’s how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time.
  • All Google AdWords Advertisers Gain Access to Review Extensions
    Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
  • Mobile Trumps Desktop in Paid Search Click Share [Study]
    The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion’s share of paid clicks at the expense of desktop.
  • Google Keyword '(Not Provided)': How to Move Forward
    Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is “(not provided)”.
  • Google Analytics Hostname Report – Great for Troubleshooting
    The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This report is essential for troubleshooting traffic anomalies and planning a cross-domain strategy.
  • Big Brands, Google, Penalties & You
    If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here’s why they are more likely to survive or recover from a penalty.

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Today’s SearchEngineWatch.Com Links

October 10, 2013NoaDavidNews0
  • Is Google Getting Ready to Retire PageRank?
    If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you’ve probably noticed that it hardly ever changes. In a new video, Google’s Matt Cutts says “the PageRank indicator will probably start to go away a little bit.”
  • Twitter Analytics: A Beginner's Guide
    You’ll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here’s what you can learn from the official Twitter Analytics, as well as some alternative options.
  • Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
    Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013.
  • Organic Search Noticeably Absent From Google Analytics 2013 Summit
    Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.
  • 4 Terrifying Local Search Marketing & SEO Mistakes
    Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.
  • Google Penguin 2.1: Who Got Hit?
    Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few.
  • Bing Ads Express Manages Paid Search for Local Businesses
    Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing’s algorithms will do the rest.
  • Google Algorithm Tweak Tries to Squash Mug Shot Websites
    Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move.
  • Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
    A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.

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