- 2013 Search Year in Review with Bing, Yahoo & Ask.com
Curious about the most popular people, places and things in 2013? Bing, Yahoo and Ask reveal the most memorable through search queries that dominated the engines in the past year. Top celebrities, top news and events, and top destinations all covered with
- 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014
Use this 5-step approach to ensure action aligns with performance in your 2014 multi-channel marketing plan. Columnist Rebecca Murtagh shares tips to help marketers better allocate earned, paid and owned resources for optimal results.
- Google AdWords Call Extensions: Beware the Data Gaps
Google AdWords Call Extensions are fundamentally important for online advertising; having a phone number published with your text ad gives you a baseline of how many potential leads or customers are willing to pick up the phone and call.
- Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers
In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engine
- Google Search Results Now Include Apps for Android Users
Android users can now see apps in search results when searching on their mobile device. When the best answer to a query is an app, Google Search will now display the app and make it easy to access or download from Google Play.
- Sponsored Article: Game on – Turning the Lights on With Viewability
Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans.
- Stolen Logins for 2 Million Email & Social Media Accounts Found Online
Researchers from Trustwave’s SpiderLabs have discovered a database with over 1.58 million website login details. Users of Google, Facebook, Twitter, Yahoo and LinkedIn are reportedly affected by the botnet attack.
- Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers
Google and NORAD have launched their respective Santa Trackers, each with new functionality, games and maps to track Santa’s flight. NORAD’s site had a complete makeover to HTML5 this year, with help from Microsoft to make it web and mobile friendly.
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- Google Wants to Write Your Social Media Messages For You
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc., and then suggest suitable yet seemingly personalized responses for various social platforms.
- As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it is believed the NSA was able to gain access to Microsoft’s global communication links.
- A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here’s how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success.
- 11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique KPIs, including links, engagement, social sharing, and conversions.
- Machine Learning Basics for Better Content & SEO Results
Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content.
- Google Adds Ability to Undo Changes in AdWords
Google has finally added a long requested feature to Google AdWords in the form of a simple “Undo” button, providing advertisers with a backup of every account change. Once the button is clicked, it will revert to the campaign as it was then.
- Matt Cutts: Use the Link Disavow Tool Even if Your Site Hasn't Been Penalized
If you’ve identified any suspicious or low-quality backlinks you believe might result Google taking a manual action, Matt Cutts recommends disavowing those links. This is a different stance on the disavow tool than Google has previously taken.
- Google's Yellow Ads Label Now Showing on Desktop Searches
Google is continuing to run tests on making their Google AdWords ads in search results clearly look like ads. The bright yellow “Ads” label, which many people have seen on mobile search results, is now making an appearance for desktop searches.
- How to Use Images in Your Link Building Campaigns
You should make images a part of your link campaigns. Here are some tips on what make a good image (and a bad image), some publishing guidelines, where to find images, how to use them legally and responsibly, and a couple helpful photo tools.
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- Effective Storytelling for Brands: How to Drive Discovery & Engagement
Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared).
- What You Can Learn From Google Analytics Mobile Reports
The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.
- Future of Paid Search: Think Target Audiences, Not Just Keywords
It’s time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences.
- Top 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year’s most socially-shared video ads – which was released today by Unruly.
- U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers
The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices.
- Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages
“The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn’t have duplicate meta tag descriptions,” according to Google’s Distinguished Engineer Matt Cutts.
- Sponsored Article: Online Video Advertising – Entering Our Teenage Years
The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent.
- 1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time – up to several months after it was originally pinned – with the average pin being worth 78 cents in sales for all types of publishers.
- 8 Reasons Your Reconsideration Request Will Fail
Google has made the process of applying for reconsideration of a site very difficult. If you’re one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds.
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- Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a “Page 1 or Bust” mentality, you’re putting your business and domain in jeopardy. Here’s why you should take a more diversified, comprehensive approach to keyword targeting and expansion.
- 4 Ways to Get Link Building Into Your Client's DNA
Link building isn’t just some activity you do. It should be an integral part of all your activities, even outside regular marketing. Here’s how to get link building integrated into the DNA of your client’s daily activities for best SEO results.
- Top 9 Twitter PPC Opportunities and Challenges
Should PPC practitioners focus on Twitter as an emerging ad channel that can drive direct response metrics, or is its value largely brand in nature? Here are some major opportunities and challenges of leveraging Twitter as a scalable PPC ad channel.
- Top Online Retailers Lag in Mobile Experience [Study]
Just in time for the holiday shopping season, The Search Agency released its mobile experience scorecard for the top online retailers in the United States. Of the 100 retailers examined, REI came in first and Apple came in last.
- Google AdWords Adds Click-to-Call Ads to Conversion Columns
Google AdWords advertisers who are using mobile “Click to Call” ads will now find them listed in the regular Conversion column. This is part of a change to make it easier for advertisers to optimize their bidding strategy for click to call.
- Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized
Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement.
- How to Implement a Tiered PPC Bidding Strategy
When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized.
- Why Google's Hummingbird Algorithm Isn't for the Birds
Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do?
- Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen’s online ad measurement product when they negotiate ad buys on Google’s YouTube. Many industry analysts say Google’s new position could fuel the shift of additional TV ad dollars to YouTube.
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- The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here’s how you can make hashtags work for you.
- 315 Businesses Boost Rankings by Optimizing Their Google+ Local Pages [Study]
After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
- Adobe Adds Cloud-Based Mobile Services
Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
- SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals
The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience
- Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per click is up in the post-Enhanced Campaigns world.
- 10 Online PR Lessons From the Huge Success of Phonebloks
How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000 registered supporters, and coverage in leading media just eight weeks later? Here’s how Phonebloks did just that.
- No. 1 Position in AdWords Doesn't Always Get Highest CTR [Study]
Digital marketing agency Accuracast released research that showed while the No. 1 position in Google’s paid search results garnered the highest CTR, data showed that wasn’t the case for advertising on its search partner and display network.
- Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search
Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing.
- 5 Facebook Ad Features to Use NOW!
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.
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- How to Maximize Sales and ROI on Black Friday and Cyber Monday in 7 Steps
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here’s how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond.
- Content Marketing for Small Business: The Five Ws
Do everything you can to get your good content out there and follow its traction. Even if you’re a small business, you can think big in your content and overall business strategy. Here’s how to use the five Ws to mold your content.
- A Beginner's Guide to Ghost
The Ghost team knew that there were many people whom WordPress was serving poorly. Their perception: Some people just want to blog. It’s a “friendly” blogging platform that offers an alternative to WordPress’s kitchen sink approach.
- Google Webmaster Tools Now Highlights Security Issues
A new section within Webmaster Tools offers a portal for “Security Issues” to alert webmasters when they have a security issue or evidence that a site has been hacked, as well as give more detailed information on the nature of the issue.
- Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1
Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads.
- Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel’s brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel’s brand name.
- Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.
- Writing Content for Users vs. Search Engines: Is There Still a Difference?
Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They’re beginning to be able to grasp the concept behind a piece of content and categorize it. Here’s what this means for you and Google.
- The 4 Levels of UX Design
Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.
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- Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas
Google’s head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google’s spam strategy, PageRank, rich snippets, authorship, negative SEO and more.
- Goodbye, Google PageRank Data: Maybe Just for Now, But More Likely Forever
Matt Cutts confirms at Pubcon what some have thought for months: Google has no plans to fix the broken pipeline that stopped the flow of PageRank data to webmasters. There will not be another PageRank update visible to the public in 2013.
- The Value of Referrer Data in Link Building
How is referrer data useful in your link building strategy? Learn three simple signals to help you better understand and capitalize on your referrer data, plus, find out how to take advantage of competitor data for more diversified links.
- Halloween Inspired SEO Tricks to Keep Spiders at Bay
This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats from Covario’s P.J. Fusco.
- Leap Motion and the Future of Gestural Search
When the Leap Motion Controller debuted, response was lukewarm at best. But there’s little doubt that once the functionality is there, the developer community will explode with ideas and many of these will be search-centric in nature.
- Google Says: Use AdWords Ad Extensions, Or Else
Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords?
- Google Rolls Out AdWords Ad Rank Algorithm Update
Yesterday, Google quietly rolled out an update to their AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search engine results pages.
- Yahoo Remains Top Web Property: comScore
Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties.
- Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
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- How Facebook Ads Help Deliver Big ROI for Magnolia Pictures
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook’s Optimized CPM tool helped Magnolia achieve nearly 2 million video plays of their movie trailers. Here’s how.
- Targeting Weird Niche Audiences for Links
Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.
- Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.
- 5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here’s how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time.
- All Google AdWords Advertisers Gain Access to Review Extensions
Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
- Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion’s share of paid clicks at the expense of desktop.
- Google Keyword '(Not Provided)': How to Move Forward
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is “(not provided)”.
- Google Analytics Hostname Report – Great for Troubleshooting
The Google Analytics Hostname Report has many benefits, but is often underused as it is slightly hidden away under Technology and Network report. This report is essential for troubleshooting traffic anomalies and planning a cross-domain strategy.
- Big Brands, Google, Penalties & You
If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here’s why they are more likely to survive or recover from a penalty.
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- Is Google Getting Ready to Retire PageRank?
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you’ve probably noticed that it hardly ever changes. In a new video, Google’s Matt Cutts says “the PageRank indicator will probably start to go away a little bit.”
- Twitter Analytics: A Beginner's Guide
You’ll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here’s what you can learn from the official Twitter Analytics, as well as some alternative options.
- Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013.
- Organic Search Noticeably Absent From Google Analytics 2013 Summit
Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers.
- 4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.
- Google Penguin 2.1: Who Got Hit?
Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few.
- Bing Ads Express Manages Paid Search for Local Businesses
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start PPC advertising. Claim your business, write an ad, select where you want it to run, and Bing’s algorithms will do the rest.
- Google Algorithm Tweak Tries to Squash Mug Shot Websites
Google is putting the kibosh on the controversial for-profit mug shot website industry through a recent algorithmic update that extracts such sites from the search results. However, some free speech advocates are questioning the move.
- Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be
A typical small business advertiser spends $1,200 a month on PPC, but wastes 25 percent, on average, according to a new WordStream study of 500 small and medium business Google AdWords accounts. Here are five optimization tips to avoid wasted spend.
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- Bing Image Search Adds Pinterest Boards
Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.
- Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google’s Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.
- Pivot Table Basics For Search Marketers
Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain English, give you a visual breakdown of pivot tables, and give examples of pivot tables in search marketing.
- After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here’s why heading forward you need to start building your content with concept and context in mind.
- Google UK Paid £11.6 Million in Corporation Tax in 2012
Google’s UK division paid a tax rate of 2.6 percent on non-U.S. income because it designates its UK operation as primarily marketing with its Irish operation taking most of the profits, with these profits being channelled to a subsidiary in Bermuda.
- Google Gives Advice on How to Expand Your Website to More Languages
Considering expansion into different countries and languages? Google’s Maile Ohye offers some great advice and best practices for expanding into additional languages and country-based language variations, plus solutions for potential search issues.
- Matt Cutts: You Don’t Have to Nofollow Internal Links
A recent Google webmaster help video from Google’s Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within their site or does it not make any difference because they are simply internal links?
- 5 Things We’ve Learned From Google’s New War on Links
Is Google taking a less tolerant stance on “spam”? Which link types are most often classified as “unnatural”? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work.
- Using the Google Analytics Service Provider Report for Lead Generation & Insight
The Service Provider Report is a small but significant report in Google Analytics that offers a lot of value. It’s great for finding sales leads and markets to target, troubleshooting, and reviewing cross domain requirements.
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