- Xbox One System Update Adds Bing, New IE Search
As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox One allows users to perform simple, natural language voice searches using the Kinect microphone.
- Investing in Big Content Assets for Big Returns
Is one large piece of content a better investment than several smaller ones? Here’s how one piece of content has delivered more than 47,000 unique visitors and continues to bring in more than 1,400 unique visits per month almost one year later.
- Does Mobile Search Really Matter?
Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of management overhead and the fact that mobile clicks tend to convert at a much lower rate? Consider these facts.
- A True Integrated Marketing Framework
Integrated campaigns are stronger. They are more effective, give us clearer data points, allow for more creativity, and bring greater ROI for client and agency. Here’s a framework to help make your agency or work more integrated.
- New Google Search Layout Has No Underlines, Makes Titles Bigger
Many Google users in Europe are seeing a new variety of search results. The redesign makes it harder to distinguish paid from organic results, increases the font size for titles, removes underlines from links, and uses a hard to read gray text.
- 10 Huge Online PR Mistakes You Must Avoid
Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the right people? Is it focused? Is it structured properly? These are just 4 of 10 avoidable online public relations mistakes.
- Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display campaigns. Available segments include beauty, fashion, parenting, technology, and music.
- So Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright? A new analysis reveals several potential reasons why these sites were impacted by Google’s algorithm.
- 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop.
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- Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here’s why.
- Responsive Design vs. Task-Oriented UX Design
Many sites and apps fail miserably because they don’t consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you’re taking the right approach for your site.
- Yandex & Google: A Big Change for Russia's Display Ad Market
Google’s DoubleClick and Yandex’s advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding.
- Google Powers 'American Idol' Voting, See Live Results in Facebook
Google has partnered with FOX to offer “American Idol” fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop – just in time for the final competitions, which kick off tonight.
- Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow
If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there’s a higher likelihood that you’ll see that post in your feed, even though you haven’t liked or followed that brand or business.
- Twitter Adds Promoted Accounts to Search Results
Twitter advertisers will now have the option to promote their accounts in search results, the great new high exposure ad placement for advertisers looking to promote their Twitter accounts, rather than promoting a specific tweet.
- Google, Yandex Integrate Display Ad Platforms
This partnership now allows both Google’s and Yandex’s real-time bidding systems integration, providing Google’s advertising customers with access to Yandex’s inventory and Yandex’s ad customers access to the DoubleClick Ad Exchange.
- Bing Expands Timelines For a Half Million Famous People
From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous and/or influential people, Bing search result pages now present a sidebar timeline of important events from their lives.
- 8 UX Tools Every Digital Marketer Needs in Their Toolkit
Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with these eight tools, which span research, prototyping and design, and testing.
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- Only 52% of Facebook Ad Spend is Outside the U.S. [Study]
A new report by Marin Software says that 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it. The potential for Facebook ads is strongest in Asia-Pacific and Latin America regions.
- Link Building on a Budget
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic.
- SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi
The founder of Content Marketing Institute shares insights on where should content live, marketing automation, how to develop personas, the importance of telling a different story, and how to get the attention of media to get content picked up.
- Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to generate erroneous spend, resulting in poor performance – but ultimately, I blame the children. Here’s why…
- Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a high number of suspect links received in a short period of time, built by its SEO company.
- Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search game, with contextual search being one of the focuses. Will Yahoo be able to topple Google when it comes to contextual search?
- Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
- Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren’t upping your content game in a big way this year, you’re going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results.
- Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google’s Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
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- Yelp Gets a Facelift, Puts Visual Content Front and Center
Yelp redesigned its look and feel to give more space to imagery and make accessing information about a local business or place simpler. With a new image carousel and more space for review content, Yelp has finally capitalized on the power of imagery.
- Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success
Local SEO and local listing management are completely different tactics, yet completely intertwined, and critical to ranking on Google. Follow these necessary steps for the best possible chance of ranking each of your locations for local queries.
- 5 Key Points to Consider When Choosing a Demand-Side Platform
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP.
- Domaining for Links
Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even before you need the link value. Once you need the link value, you already have a batch waiting to be used.
- Google Refreshes Page Layout Algorithm
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to content at the top of your web pages, chances are you could be affected by a refresh of the Google page layout algorithm.
- Bing Denies Censoring Search Results, Blames 'Glitch'
Research by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing’s international and U.S.-localized portals, some results are not delivered. Bing’s Stefan Weitz blames it on a system error.
- 3 Google Updates for AdWords, DoubleClick Advertisers
Google AdWords announced it is changing the way conversions are counted and a new Search Funnels Attribution Modeling Tool. Meanwhile, the new DoubleClick Search Commerce Suite offers tools to easily create and update text ad and PLA campaigns.
- Google Blocks 'Racist' Search Suggestions for UK Cities
Derogatory autocomplete results for cities in the UK have popped up, and Google has taken action to clean them up. After multiple legal battles all over the world, its possible Google is now picking its battles when it comes to autocomplete.
- Google Fires First Shot in War on German Link Networks
Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German agency’s link network, as well as its clients.
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- Bing to Showcase Winter Olympics Data in Search Results
The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you’re one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away.
- 6 Usability Mistakes That Kill Conversions
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don’t buy things. Eliminate these six common usability roadblocks to improve your customers’ experience and your bottom line.
- 7 Ways to Get More Links From Every Piece of Content You Produce
Some amazing pieces of content have been created over the years that failed to gain links. Don’t let this happen to you. Here’s how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach.
- 4 Tactics to Drive Incremental Local SEO Performance
After you’ve covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and promotion; Yelp optimization; and video production and optimization.
- Google Gives More Prominence to First Playable Music Video Search Result
Searching for a music video on Google? Maybe “Locked Out of Heaven” by Bruno Mars or “Get Lucky” by Daft Punk? Now Google highlights the first playable video in the search results to push searchers to YouTube or other sources to view that video.
- Google Adds 1,000+ New Categories to Places Dashboard
Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories globally into the Places dashboard.
- Google, Europe Near Antitrust Deal, Really This Time?
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission has accepted the concessions, they must first be accepted by the complainants, including Microsoft.
- Google Vows to Reduce Fake YouTube Views
It’s unclear how many “fraudulent” views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect only a “miniscule fraction” of video clips on the website.
- Facebook Tests Mobile Graph Search
Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a feature that’s more than a year old, Facebook reminds us the functionality is not so simple.
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- Link Network Buzzea Calls Google Penalty 'Abusive'
It’s been a few weeks since Google’s Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient of a penalty is French link network Buzzea.
- Building a CRAP SEO Content Strategy
How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement.
- 4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales.
- Global Mobile Advertising Opportunities: Brazil. Russia, India & China
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here’s an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations.
- Pinterest Interests: New Tool Delivers Personalized Pin Recommendations
Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most frequently pin on. Recommendations will be based on previous pins collected and more specific.
- WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more.
- 2014 Industry Survey Reveals Salaries, Top SEO Tools & More
Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with “(not provided)”.
- 4 Website Testing & Optimization Tips For More Revenue
It’s time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and title tags and meta descriptions.
- Twitter Advertising Guide
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.
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- Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York
With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers.
- What is Duplicate Content?
Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site’s search rankings, and how to fix duplication issues.
- How to Integrate Content Marketing – Your Path to ROI
By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here’s how to make it work.
- New Google Shopping Overview & 4 New Tools
Google Shopping’s latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?
- How Do You Stack Up Against Top Brands on Twitter? [Study]
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings.
- Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know
Google’s Matt Cutts, in a personal blog post, declared that “guest blogging is done” as an SEO tactic, setting off a firestorm. Here’s a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging.
- Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
- 5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren’t yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road.
- iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple’s iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here’s how retailers and brands can develop a strategy to benefit from this technology.
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- Where's the Search?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
- Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]
A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers.
- Twitter Expands Tailored Audiences, Redesigns Web Interface
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
- New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog.
- Yelp: Court Ruling on Anonymous Customer Reviews 'Could Have a Chilling Effect on Free Speech'
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.
- How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags.
- Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here’s how you can ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin.
- Google Cuts Authorship in Search Results by 20-40%
Getting your face on Google’s search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers relevant and interesting and cut down on pictures of lesser quality authors.
- Adobe Marketing Cloud Integrates Campaign and Experience Manager
Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products.
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- Using the DMAIC Process for SEO Projects
DMAIC stands for define, measure, analyze, improve and control. Whether you’re a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently.
- 4 Local Search Tactics That Will Matter More in 2014
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.
- 6 Tips for Leaving Your Marketing Bubble
Make 2014 the year you break free from the marketing box/bubble/silo you’ve become stuck in. Make this the year you move toward integration, both for yourself and your agency. Here’s some advice on how to do it.
- Google Webmaster Tools Now Provides More Specific Search Query Data
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.
- Unruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade.
- Twitter Co-Founder Launches Q&A Social Search Jelly App
Twitter co-founder Biz Stone might have left the world’s biggest social network Twitter a while back but he hasn’t given up on technology entrepreneurism, having launched a social search app called Jelly on iOS and Android.
- 10 Lessons On Creating Spectacular Content
Creating spectacular content may seem daunting if you’ve never done it before – and it may seem risky because results can’t be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started.
- How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies.
- Is Your Website Bass Ackwards?
Good UX design means you must understand the user’s desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.
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- 5 Ways to Have Killer Content in 2014
Content will continue to be a key part of SEO in 2014. But your strategy has to adapt to your users if you’re going to keep up. Here are five ways to make sure your content will sustain in the New Year and move you past your competitors.
- An Integrated Marketing Blueprint to Grow Sales & ROI in 2014
The lines between SEO, website, content, social media, and mobile are forever blurred. To succeed in 2014, businesses and brands must merge every aspect of customer engagement to create, manage, and own a complex multi-channel, integrated strategy.
- Top 10 Predictions for Video in 2014
Should we expect to see mobile video usage explode? Short-form content go mainstream? Blurred lines between music videos and ads? YouTube fix its broken business model? A redesign of One Channel? Here are our top 10 predictions for video in 2014.
- Top 10 SEO New Year's Resolutions for a Successful 2014
It’s been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it’s an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 success!
- Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
- SEO Basics: 8 Essentials When Optimizing Your Site
You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site’s foundation a mess and prevent you from fully maximizing revenue opportunities.
- 5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
- Why Content Marketing is a Definitive Method for Success in 2014
A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here’s what we realized about content marketing in 2013, and where we’re headed into 2014.
- 10 Quick Time-Saving Excel Shortcuts & Mouse Tricks for Marketers
Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren’t revolutionary, but incrementally will add up and help you reclaim some valuable time every day.
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