Today’s SearchEngineWatch.Com Links
- Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online advertising last year, according to the latest IAB Internet Advertising Revenue Report, prepared by PwC U.S.
- Facebook Ad Images – Tips for Killer Creative
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look no further than the good old ad image. Here are tools, tips, and strategies to create winning Facebook ad images.
- PPC Campaign Analytics: How to Avoid Number Hypnosis
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after all, numbers provide false certainty and aren’t reality. Don’t forget to look for the humanity behind the statistics.
- Your Website Might Be Over Optimized If …
There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue in your cheek as you read some thoughts on how to recognize a website has been over optimized.
- Who REALLY Needs a Mobile-Friendly Website?
Mobile-friendly websites are quickly becoming a necessity to a complete marketing effort. Although online product purchases have a nature of their own, smart marketers should pursue how mobile search applies to their own set of customer conversions.
- Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]
New data from SMB DigitalScape points to a number of glaring problems (and opportunities) as less than 20 percent of SMB sites are linking from their website to a social presence. An astonishing 60 percent are missing a phone number on the homepage.
- Congressman, EPIC Push for Larger Google Street View Investigation
Not content with Google’s $25,000 fine for obstructing a Federal Communications Commission Wi-Fi data collection investigation, a U.S. lawmaker and the Electronic Privacy Information Center are calling for further investigations of Google.
- Facebook Topples Google as Most Visited Site in Brazil
Facebook became the most visited site in Brazil over the weekend. The social network took 11 percent of all internet traffic, just slightly greater than Google Brasil, as the two fight for market share in the booming South American country.
- PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2.
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