Today’s SearchEngineWatch.Com Links
- 7 Ways Links Cause Search Rank Changes
Before you pursue the time consuming process of cleaning up “bad” links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all rankings drops have to do with your site’s links.
- Top 5 Mistakes People Make Buying Paid Search Software
Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes.
- How to Google-Proof Your Small Business SEM Strategy
For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also want to embrace social media and focus on the user experience. Here’s how to do it.
- New Google Search Algorithm Update Targets Web Spam
Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals.
- Smartphone Search Engine Crawlers & Mobile URLs
With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier in mobile SEO. However, you still need to watch out for these potential problems and common issues.
- YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of these campaigns to your account will almost definitely improve performance, no matter what you’re advertising.
- Smaller-Screen Creative: Why Smartphones & Tablets Aren’t Created Equal
Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative.
- Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision.
- Zuckerberg’s Deal-Making Forcing Facebook IPO Delay?
A series of acquisitions, including buying Instagram and patents to defend against Yahoo, have occupied the attention of founder and CEO Mark Zuckerberg. Executives reportedly have been unable to devote the time necessary to prepare for the launch.
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